If the word “McDonalds” popped up in a conversation, chances are that your brain flashed an image of those distinctive golden arches and maybe a cheeseburger almost immediately. Now if someone offered you a good deal you on a generic laptop, chances are that you would second-guess it. But, if that laptop had a glowing Apple logo on it, however, the story changes completely.
This is the power of good branding, what John Jantsch of Duct Tape Marketing calls “the art of becoming knowable, likable and trustable”.
In an age where social media has developed distinct personalities and “voices” for even the smallest of companies, developing a brand has never been more important. Almost every entrepreneur has a logo, design or persona to help set them apart from everyone else in their niche.
Or, at least they should…!!! Read this post about building an online brand, if you’re a little behind 🙂
Nowadays more than ever, branding is about more than just a good-looking website, or a hip logo. This is where you have to dig deep and find out what your brand is all about.
What is your brand’s story, attributes; it’s personality? What kind of brand experience do you want your audience to have? Once you have all the basics down, it’s time to get to work and start sharing it with the world. Here are a few tips on shaping and building your brand online!
If you’re serious about focusing on brand building and the opportunities that come from building a strong, powerful personal brand then I’d love to invite you to check out my mastermind community, Youpreneur.com. If you decide to become a member, you’ll be joining hundreds of other coaches, bloggers, authors, experts, podcasters, speakers and entrepreneurs that are building profitable, long-term businesses – directly from their personal brands.
It’s the perfect private community, where entrepreneurs from around the world offer feedback, brainstorm ideas, get support and are held accountable in their business building activities – every day! Not to mention all the training (approximately 30-hours currently!) videos and material… It could be just what you need to take everything you’re currently doing to a whole new level.
Remember… building a brand is not a luxury. It’s a requirement to do business in the 21st century. People want to do business with other people. And building that personal brand is the quickest and easiest way to build their ‘know, like and trust’ mentality with your customers.
What did you think of this post? I’d love to hear from you. Please drop me a tweet, or a quick message on my Facebook Page! And, as always, if you know of someone that might benefit from seeing this, please do share it with them – they won’t be mad at you for providing them value. Promise!