Marketing strategist, David Meerman Scott joins me to talk about how to turn fans into customers! We deep dive into David’s book, Fanoracy: Turning Fans into Customers and Customers into Fans, why he wanted to write this book with his daughter, the challenges they learned during the writing process and how they took it in turns to write the chapters. David also explains why it’s so important for businesses to create fans and why we should focus on creating more personal relationships with our customers.
Essential Learning Points From This Video
- Why David wanted to write his 11th book with his daughter
- David explains why fandom is for every kind of business
- Why people feel safe when they're with their 'tribe'
- How we can continue to stay truly connected in today's digital world
- Why it's vital to build personal relationships with our audience
Click here for more information about my Youpreneur Incubator online coaching platform and how being part of this group in 2022 will help you achieve your best year ever!
Thanks for watching
There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s video, please share it by using the social media buttons you see on the player at the top of this page and don’t forget to subscribe to my YouTube channel for more videos like this.