When it comes to the world of online video, I’ll admit, I’m still learning (even after almost 15-years of flirting with it!) – but, there’s one thing I do know for sure… it works. Plain and simple.
I’ve had a lot of emails and tweets recently from people that have started to get active with their online video production, which is awesome!
Amongst all the questions I’ve gotten, from “Does quality really mater…?” and ‘What’s the best camera to use..?”, to “Who does your cool video intro…?” (It’s the guys over at Splasheo, for your info!) – the one topic that has stood out above and beyond them all is about content.
What type of content is best for video and what kind of content should we be creating to help market and promote our businesses online? Well, I thought I’d shoot this quick video myself, to answer the question, and give you lots of ideas! Enjoy.
For you text-heads out there, here’s the list… although, by watching the video you’ll see my own examples of all these different ideas and concepts, as a little inspiration.
- Talking Head Stuff
- Location Shots
- Interviews
- Split Screen Convo’s
- Live Speaking Footage
- Behind the Scenes Stuff
- Unboxing Clips
- Event / Conference Walk-Thru’s
- Business Promo Clips
- Answers to Community Questions
What about No. 11 Chris….?!
I know, the title of the post says 11 ideas, right…? Well, that’s where you guys come into play! I’d like you to add to the discussion by giving us a little info on just ONE thing you’ve shot on video and posted online.
The fact is that nobody has a monopoly on good ideas. We can ALL inspire and motivate each other to get better at what we do when it comes to producing great online video content. Share your video with me on Instagram by using the button below!
Additional Resources
Myself and the team have used Canva for years and their new video editor has been a game changer when it comes to creating new marketing videos! If you’re new to video editing, or you simply want to be able to knock a few quick videos together, I highly recommend checking it out. You can even get started by using a free account to get a feel of it first!
With so many tools available to us, it can be overwhelming to figure out which ones truly work. Well, you’re in luck! I’ve put together this resources page featuring all of the tools we personally use as a business, and have had a test-drive by yours truly. Catch you in the next one.