Getting involved with content marketing is one of the easiest ways to create a tribe of fans and followers online, which in turn helps you market your products and services, as well as help potential customers and clients by answering questions, providing support, etc.
I’ve already touched base on the subject on a couple of episodes of the New Business Podcast, with guests C.C. Chapman and Jay Baer. I’m also in the process of putting together a complete guide to working with virtual assistants to help you with the research, creation, publishing and marketing of content online – watch this space!
In today’s video I give you a few tips that have worked really well for me. I mean, this simplistic approach to content marketing REALLY DOES WORK. Check it out below, and please feel free to share it with your buddies if you like it!
For all of you that prefer to read your info, instead of digest it visually, here’s a watered-down version:
Tip #1 – Don’t Promise Too Much Content
Under promise, over deliver. Over stretching yourself in regards to creating content to market online is a silly move. You can only do so much. Promising a new blog post every day is gonna come back to bite you, hard, in the ass at some point.
Pick a schedule that looks like it’ll work for you, and then test it out.
If it doesn’t work out the way you thought it would, try out something else. Remember, this is YOUR content – you’re in control of it, and when it gets published.
Tip #2 – Be Original in Your Content Creation
Getting ideas and inspiration from other content creators is fine. Outright copying their stuff is just plain lame.
You’re doing this to stand out and be remembered. Don’t forget that.
Now work hard on being remembered for the right reasons – not for being a weak content creating copy-cat!
Innovate. Inspire. Educate. Entertain. The rest will fall into place.
Tip #3 – Be Consistent with Your Content
Find a niche, an industry, that you’re confident and knowledgable about – and focus in on it. I’ve turned and twisted a lot in the last few years, in regards to my focus as a content creator and publisher online.
I now know, that my niche is helping entrepreneurs grow their business, by working with VA’s and building virtual teams.
Zoom in on a topic, and really work hard at owning it. Become the go-to source – the thought leader in your niche, and the success you crave for will come your way eventually.
Do you have a content strategy in place already? If so, tell us about it below. Equally, if you’re struggling to develop one, let me know how I (and the rest of the New Business Tribe) can help – we’re happy to help!
