Marketing strategist, David Meerman Scott joins me to talk about how to turn fans into customers! We deep dive into David’s book, Fanoracy: Turning Fans into Customers and Customers into Fans, why he wanted to write this book with his daughter, the challenges they learned during the writing process and how they took it in turns to write the chapters. David also explains why it’s so important for businesses to create fans and why we should focus on creating more personal relationships with our customers.
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