Do you spend a lot of time looking for products to promote? If you’re like the vast majority of subscribers to my blog, the answers is a definite “Yes”.

In this post, I’m going to propose that you take a step back from product-picking, and instead focus on finding a niche audience to serve.

Why should you concentrate on a niche audience first, instead of products? Here are two solid reasons:

• Products come and go, but niche audiences stick around forever. If you’ve ever been promoting a product profitably and then had it decline in popularity (or pulled off the market entirely), you know what I’m talking about.

• When you choose a niche audience and take the time to understand their needs deeply, a whole new world of options open up to you. You switch from struggling to find ideas for products, to instantly knowing exactly the types of products you should be promoting – because they’re in tune with your niche audience’s needs.

I know this from experience. Three years ago I was a struggling affiliate marketer, bouncing from offer to offer (playing a game of what I call “affiliate pinball”). Today I make a full-time income from diverse passive income streams: sales of affiliate products, sales of my own products, and Adsense revenue (my Adsense revenue alone topped $2,000 last month). And it’s all because I focus on serving the needs of a niche audience.

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