Chris Ducker

Expert Business Growth, Virtual Staffing & Personal Branding

  • Mastermind
  • Coaching
  • Speaking
  • Books
  • Blog
  • About
  • About
  • Speaking
  • Coaching
  • Conference
  • Books
  • Blog
  • Tools
  • Contact

The Business of YOU… Why Now is the Time to Get Serious!

January 2, 2013 by Chris 35 Comments

the business of you

If you’ve not thought properly about investing in the business of you recently, now would be a great time to start doing so. It’s about having a renewed focus on what you’re doing business wise, and the way that you’re going about building a sustainable, future-proof business.

Along with year-long and even further afield goals and aspirations, I generally plan my business movements approximately 3-months in advance. Sometimes a little longer, but not much. Everything I do is built on top of my 90-Day Intent Planner mindset, where I focus my goals based around three key elements – sales and marketing, legacy and impact, and finally my own self development. 

This is the exact 90-day framework for goal setting (and getting!) that I coach and oversee inside of my coaching groups and programs. Why? It works. That simple.

I believe that every year going forward can and will be the year of building a strong personal brand for yourself, your business and most importantly… those that you serve.

I’ve been saying it for almost a decade at the time of writing – people want to do business with people. Not big brands, or huge companies. Because of this human need, or requirement, we have to plan for the future of our businesses and understand that building our businesses around our personal brands (and vice versa) is a good way to move forward in today’s business climate.

Which leads me to the most important part of building the business of you… relationships.

Build Higher Quality Relationships

I can honestly say that since 2009, when I became properly active online, I’ve made more ‘worthwhile’ friends that I did in the decade before. In fact, I’d go as far as to say that I’ve even made a few friends that I know I will remain friends with for the rest of my life!

The business world runs on relationships. People you want to do business with – sell to, market to, those that you need to work for you, and help you on your mission, towards entrepreneurial success.  These are the relationships that make the difference. 

These are the people that’ll say nice things about you, and talk about your products, services, online content, etc. They’ll do favors for you, and make things happen for you – sometimes for monetary gain, but most of the time, just for the hell of it – because they believe in you.

These relationships help build the collection of people that you need to succeed in today’s business world, more than anything else. 

Build Your Community

Marketing star, Seth Godin believes that a tribe is any group of people, large or small, who are connected to one another… a leader, and an idea.

Boom! There you have it.

If you check out the 1,000 True Fans post over at The Technium blog, you’ll see that the author, Kevin Kelly reports that, and I quote from that article directly, “A True Fan is defined as someone who will purchase anything and everything you produce…”.

Enough said.

Build your tribe.

Build Your Platform

In my book, Rise of the Youpreneur, I talk a lot about content creation and marketing and social media, in regards to building an online brand and then embracing the opportunities that come along thereafter. This is a long-game approach to successfully building the business of you.

Almost every business owner that I’ve coached and helped through this focus as an entrepreneur has seen massive gains, and in a plethora of ways, when it comes to building their personal brand, such as:

Increase in social media followers, and the engagement from those followers.

Email’s coming from people that I’ve NEVER heard from before, asking questions about their businesses and how they can help them.

An increase in coaching clients, strategy calls, product sales, service inquiries… you name it!

I truly believe that the stepping stones I’ve put in place in the last few years alone (even though I’ve been at this for much longer!) are already paying off and will continue to do so. 

But here’s the thing, I’ve been building businesses since 2004. It’s only since 2012, when I really started to focus on the personal branding element of my life and career, ultimately investing in the business of Chris, that everything became much easier. And more profitable! 

The future is bright. Because, the business of you is the future!

Free Ebook

Personal Branding Roadmap

You’re just 10 steps away from your own powerful personal brand business!

DOWNLOAD FOR FREE NOW

Motivational Coach

Motivational

Coach

WORK WITH ME

Book Chris to Speak

BOOK CHRIS TO SPEAK

Visit Youpreneur

The Business of You!

YOUPRENEUR

VISIT YOUPRENEUR.COM

Footer Logo


Chris is a serial entrepreneur and highly regarded as THE authority on the subject of building a profitable personal brand business. 

MUST SEE

  • Mastermind
  • Coaching
  • Blog
  • Resources

ABOUT CHRIS

  • The Journey
  • The Books
  • Keynote Speaking
  • Virtual Staff Finder

YOUPRENEUR®

  • The Incubator Program
  • The Academy Course
  • Youpreneur FM Podcast
  • Rise of the Youpreneur

LEGAL INFO

  • Earnings Disclaimer
  • Terms of Use
  • Privacy Policy
  • Contact

Social Menu

  • © Chris Ducker & 4C Media Limited
  • All Rights Reserved
  • Who Designed This Website?
This website uses cookies to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT

Privacy Policy

Who are we?

Our website address is: https://chrisducker.com, a site owned and operated by Chris Ducker & 4C Media Limited.

What personal data we collect and why we collect it

Comments – When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media – If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

How long we retain your data – If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data – If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data – Visitor comments may be checked through an automated spam detection service.