Chris Ducker

Expert Business Growth, Virtual Staffing & Personal Branding

  • Mastermind
  • Coaching
  • Speaking
  • Books
  • Blog
  • About
  • About
  • Speaking
  • Coaching
  • Conference
  • Books
  • Blog
  • Tools
  • Contact

Passive Income: 7 Membership Site Tips From A Long-Time Professional Blogger!

October 28, 2011 by Chris 3 Comments

This post by David Risley, is part of ‘VBL Guest Post Season 2’.

Membership sites are pretty popular in the internet business arena these days. Passive income, baby!

But, let’s leave the realm of the obvious and move into something practical. Membership sites have been my focus for some time now. I’ve learned some things in the process. The following tips are some which I will pass on to you in the hope of saving you some time.

Shall we get started? 🙂

#1 – Have a front-end offer.

One of the hard truths about membership sites is that they can be hard to sell. It is a larger psychological hurdle to surpass because of the recurring billing. This is one that I’ve run right up against.

The solution is to have some kind of front-end offer. Sell something concrete that they’ll get right away when they enroll. Make it clear that they’ll be enrolled in your membership but that they can cancel any time they want.

#2 – Consider having multiple front-end offers.

When you set up your sales funnel, consider having one core membership site which is recurring. Then, you can have multiple front-end offers out there, targeting various aspects of your niche, all with your membership site being an upsell.

So, you could have, say, 5 different products out there. All of them act as bait in the water. Of course, make each of them extremely valuable for your customer. But, all of them will be lead generators for your membership site in the upsell sequence.

#3 – Have an attractive value proposition.

The days of people signing up for membership sites simply for more content are coming to an end. We are all in information overload. In that situation, people aren’t willing to buy more information – at least in the usual form.

So, you must ask yourself: WHY would people enroll in your membership site? What are you going to do differently in there?

#4 – Think hard about implementing member forums.

The truth is that starting up forums from scratch is incredibly difficult. You really have to build up a momentum before it will work consistently for you. For many, forums become a drag. You have to be in there constantly sparking conversation. Unless you do so, it acts as negative social proof and gives your existing members the sense that they’re alone.

So, don’t have member forums unless you have a plan and know you can get people engaged in there.

#5 – Membership sites don’t have to be recurring.

A membership site makes a great way to distribute products. You can really deliver ANY information product via a membership site. Even an ebook could be downloaded from within a membership site… with some value-added bonuses exclusive to that site.

A membership site can be simple.

#6 – Sometimes lower price makes more money.

The amount of money you make depends on how long members stay enrolled. If you can get them to stick around longer with a lower price, often the math works out so that you’re actually making more money by charging them less.

#7 – Use a drip feed.

You can set up a membership site to work just like an email auto responder. Based on the date your member enrolls, they automatically get content distributed to them on a schedule.

The benefit of this is to make the site more passive for you. Create material once, new members consume it when they’re ready for it. This is much better than they getting everything at once (potentially overwhelming) and also have to constantly create new stuff.

I’ll leave you with this…

Membership sites are an awesome business model. If you have a useful offer for the right market, they’re awesome.

The above tips will hopefully save you some time as you move forward.

To get the plain-spoken truth on how to make money blogging, by visiting David’s blog at DavidRisley.com. To get weekly live video coaching, check out Dave’s InnerCircle, too! It rocks.

Free Ebook

Personal Branding Roadmap

You’re just 10 steps away from your own powerful personal brand business!

DOWNLOAD FOR FREE NOW

Motivational Coach

Motivational

Coach

WORK WITH ME

Book Chris to Speak

BOOK CHRIS TO SPEAK

Visit Youpreneur

The Business of You!

YOUPRENEUR

VISIT YOUPRENEUR.COM

Footer Logo


Chris is a serial entrepreneur and highly regarded as THE authority on the subject of building a profitable personal brand business. 

MUST SEE

  • Mastermind
  • Coaching
  • Blog
  • Resources

ABOUT CHRIS

  • The Journey
  • The Books
  • Keynote Speaking
  • Virtual Staff Finder

YOUPRENEUR®

  • The Incubator Program
  • The Academy Course
  • Youpreneur FM Podcast
  • Rise of the Youpreneur

LEGAL INFO

  • Earnings Disclaimer
  • Terms of Use
  • Privacy Policy
  • Contact

Social Menu

  • © Chris Ducker & 4C Media Limited
  • All Rights Reserved
  • Who Designed This Website?
This website uses cookies to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT

Privacy Policy

Who are we?

Our website address is: https://chrisducker.com, a site owned and operated by Chris Ducker & 4C Media Limited.

What personal data we collect and why we collect it

Comments – When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media – If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

How long we retain your data – If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data – If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data – Visitor comments may be checked through an automated spam detection service.