As entrepreneurs, we often find ourselves obsessed with making money. However, money isn’t the ultimate goal; it’s about how we use it.
My father always said, “Money isn’t something you should have to worry about. It’s something you should use.” This wisdom highlights a critical perspective: money should be a tool to enhance our happiness and life experiences.
The Importance of Reinvesting for Enjoyment
So, what’s the point of making money if you’re not reinvesting it in a way that allows you to enjoy it? This question hit home for me when my business allowed me to achieve a major bucket list moment.
A Dream Come True: Attending the NBA Finals
I’ve been a Celtics fan since I was 12 years old. Watching them play in the NBA finals at the Boston Garden, one of the most revered sports arenas in the world, was a dream come true. Here’s how it unfolded:
• Wednesday: I decided I HAD to go to Game 2 of the NBA finals.
• Friday morning: Less than 48 hours later, I was on a plane to Boston.
The Experience
I met up with my buddy Bryan, a friend of 25 years, who lives in Boston. He picked me up in a bright red 1975 Cadillac—an awesome car. We had an incredible time:
• Dining: We enjoyed steak by the water.
• Shopping: I treated myself to a new pair of Nike’s in Celtics colors.
• Souvenirs: Picked up a few keepsakes for the family.
• Coffee: Drank so much coffee that combined with pre-game excitement, I got the jitters.
• The Game: Enjoyed an exhilarating game of basketball.
• Celebration: Celebrated the Celtics’ 2-0 victory in an Irish bar where the whisky flowed like water.
The Aftermath
I’m still recovering from the excitement and the indulgence, but it was worth every moment. Even after reviewing the bank balance hit from pricey last-minute plane tickets, American hotels, a $1500 seat to the game, and enough whisky to drown a small village, it was all worth it.
This trip created a “core memory” for me (watch Inside Out to understand!). It’s something that will live with me forever, etched into my heart and soul.
Twelve-year-old me would never have dreamed it possible, and even ten years ago, it seemed too good to be true. And it’s all thanks to building my business the right way.
The Freedom of Sustainable Business Practices
Building a business with sustainable systems and processes means everything runs smoothly, even in your absence. Too many business owners lack this freedom, but it’s something we all deserve. The ability to make personal decisions and know your business can run without you is beyond liberating.
A Mission for Every Entrepreneur
I won’t rest until this freedom is something you have, too.
By reinvesting your money in ways that bring joy and create lasting memories, you can achieve a fulfilling balance between work and personal life. Remember, the real value of money lies in the happiness and freedom it can bring.
