Every entrepreneur in their right mind should be working their tail off to be seen as a thought leader – someone who innovates and leads – in their industry.

In the ‘olden days’ of business, this would have meant putting in those 10,000 hours that everyone assumes you need to clock-up to get yourself to ‘expert status’ in a chosen niche. However, as I’ve been saying time and time again recently – things have changed.

We’re no longer in the 80’s, where the thought of small businesses having a client base all around the world was just as far fetched as the idea of being able to converse with those customers using something as ridiculous as ‘electronic mail’ – even though email is now the number one ‘tool’ used in business every minute of every day.

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