Ask the Readers: Is Social Media Getting Too Noisy?

Snapshot taken via Instagram, whilst in Hospital

I enjoy my social media action.

I have just as much fun enjoying interacting with friends online as I do in real life… And its a great way to get to know my community here better, as well as hopefully help as much as possible, too.

Not to mention building brands and marketing businesses, too. Creativity to one side – being active on social media channels has become the ‘norm’ in our very online world nowadays.

Tweeting is my favorite form of social chit chat. It’s quick, very mobile and above all, simple. Effective.

Twitter is also a fantastic tool for finding new, real time, business opportunities, too (which I regularly do!). But, thats a topic for a future post, perhaps.

And, in the News: Facebook Buys Instagram

I also enjoy taking photos. Instagram makes even the most inexperienced photographer ‘cool’ with its different filters, and sweet blurring effects (I’m sure there’s a technical term for that, but I’m buggered if I know what it is!). As of today, I have 711 people following me on Instagram, and I’ve posted 192 photos in the year or so that I’ve been using it. If you’d like to follow me – just search for ‘chrisducker’ in the app.

A couple of days ago Facebook announced that it was acquiring Instagram in a deal that would total one billion dollars (a mix of cash and stock).

Immediately a couple of quick thoughts popped into my head, namely:

Will I still be able to share my photos from Instagram to Twitter?
Will Instagram itself, as an app, be slowly, but surely incorporated into the Facebook app?

Fair questions to ask, and although Mark Zuckerberg says that the app will remain the way it is, I have to be honest, I doubt it will. I just don’t think that they (Facebook) will be able to help themselves, and eventually it will become ‘part’ of Facebook.

Social Media is SCREAMING at Us – All the time!

I also have to be honest when I say that I’m actually getting quite sick of all these different social media platforms.

The social media landscape is just too damn noisy for me now…

Twitter, Facebook, Google+, LinkedIn, Four Square, Pinterest, Tumblr, and so on and so on. The old adage of “You’ve got to be in it, to win it!” is complete and utter rubbish, as far as I’m concerned. I only use a few of those and do quite well when it comes to building a personal brand and marketing my businesses.

I am contemplating making quite drastic changes in my social media interaction. I might even completely drop certain platforms all together.

I’ve started to dislike Facebook as it’s become more and more ‘complicated’ to work with and enjoy. Lets face it – did we REALLY need Timeline? I don’t think so. But, its hear nonetheless. Related Note: If you want a great tutorial on Timeline for Pages, then check out my buddy, Pat Flynn’s excellent post (complete with videos and templates).

However, I do enjoy the interaction on the VBL Facebook page, which currently has over 11,000 people who have ‘Liked’ it. Do so here if you want to be loved forever!

.

What says the VBL Tribe?

Are you feeling the same way as me….?

Or, do you love social media, in every way, shape and form?

Will Instagram be affected by this whole thing?

Are you finding yourself strapped for time when it comes to your Social Media playtime?

I’d love to hear your comments below…

5 Secrets to Controlling Technology (and not letting IT control YOU!)

Note from Chris: I’m in the process of preparing for back surgery (thanks to all of you who have sent ‘good luck’ messages), so today I’d like to hand over the blog to the very capable and informative friend of mine, Phil Montero from The Anywhere Office. In today’s guest post, Phil (pictured, left) will provide answers to a few frequently asked questions about common pitfalls of a digital workplace. Something that, as new-age entrepreneurs, we must always pay attention.

Over to Phil…

Information Overload

Q: As mobile technology has transformed business and the workplace in the past few years, is information overload now a concern for businesses and their employees?

A: Yes information overload is a concern as we are exposed to much more information than ever before.  Email, blogs, podcasts, social media, video, TV, newspapers, and other media can make it hard to keep up. It used to be there was a much smaller pool of information and it was mostly consumed in the workplace – but with today’s mobile tools we can access and consume this information from pretty much anywhere.

It is an advantage but it can also be a challenge to know when and how to turn it off and take a break without getting overwhelmed.

Hardware Convergence

Q: In terms of hardware we use multiple devices including laptops, cell phone, work computer, tablet, etc, and online people increasingly have several email accounts, twitter, facebook and so on –  do you see this trend for multiplicity increasing in the years ahead, or would you expect them to converge and simplify – i.e. one piece of hardware to do everything, a unified online persona?

A: I see a form of convergence already taking place today.  Many people use a laptop, but also a tablet or smartphone to access the same information when they are mobile.  Thanks to cloud computing and the increasing inter-connectivity of software and applications there is already a lot of convergence.  For example, I have helped clients move their calendars, mail, and document collaboration to the cloud allowing them to use any device they have to access that information without duplicating documents or messages.  It is also becoming more common for a single programs to allow you to interact with Facebook, linkedin, twitter, and other social media sites.

RSS tools (like Google Reader for instance) make it easy to share information you find on any social media service, via email, or to programs like Evernote.  I think there will always be multiple services but the hardware, software and services we use will increasingly allow you to combine that information into one central place or interface.

Timezones and Communication

Q: In a global workplace, do you think working evenings and weekends – especially to communicate between different timezones, is simply the reality now?

Yes, I do feel a reality of our more global workplace is workshifting – working from different locations and times.  Smart companies will embrace this by allowing their employees greater flexibility in where and when they work.  At first you might think having to work on an evening or a weekend means you never get to unplug and are simply working more, but that doesn’t have to be the case. Many companies are embracing what they call ROWE (a Results Only Work Environment), which essentially means your work hours are much more under your control provided the work gets done (your work is measured on deliverables rather than a set number of hours you work).  With that type of philosophy, someone who needs to work during the night or on a weekend might not be working during the day so they can spend time with their family or pursue other personal development goals they have.

With the mobile tools and access to information we have today it’s possible to have a greater level or “work life integration”.  You might do a bit of work during a vacation but in turn that might be a vacation you couldn’t have taken in the past because of that work. It is a new form of “work life balance” that I think has a greater fit with the way work happens today.

24/7 Contact

Q: How can firms ensure their staff are not put under more pressure from tools that are supposed to make their lives easier?

A: Companies can discuss what are on/off times for employees and respect that time.  Just because you can send or reply to an email anytime doesn’t mean you should be expected to.  I think setting up acceptable and open communications guidelines (i.e. turnaround time for voicemail/email, what times/days are you expect to be accessible) can go a long way toward knowing when it’s OK to turn off or unplug from your mobile work tools. Granted, there may be certain times during important projects that exceptions need to be made, but it’s important for these guidelines to be setup and respected.

Digital Disruptions

Q: What can individual business people do to sort their communication technology so they are not disturbed by non-essential or untimely interruptions?

One key to managing your communication technology is knowing how to use it.  For example, with smartphones there are ways to turn off audible or visible notifications during times when you don’t want to be interrupted by them.  On a weekend, or at night, do you really need to be alerted every time a new email arrives in your inbox?  Someone else on your team might be working at that time but it doesn’t mean you need that notification right away.  Part of your communication guidelines is not only setting up expected turnaround times for different forms of communication but also a priority level.  So, for example, you might decide that voice calls are used for priority messages versus email or IM.  That allows your team members and employees to “turn off” their email or IM during non-essential times, knowing that if something really important turns up they can still be reached.

The communication guidelines need to be discussed and preferably decided on as a group.  They also need to be clear and open so that everyone understands and abides by them.

Chris: This article is seriously important to digest. There’s a lot of great stuff in here. I particularly liked Phil’s points on managing email, which I’ve gone into quite a bit of depth about before and the importance of work/life balance, too. 

One thing is for sure, the importance of technology in business isn’t going to start slow down, if anything, we’re going to be more tech-savvy and sexy than ever in the coming years. However, as business owners and entrepreneurs that are wanting to remain (or even just become!) uber successful, its important that we appreciate technology and what it can do for us, but not become bogged down (or even slowed down!) by it. Switch off for a while, peeps. Enjoy the view – wherever you may be.

My thanks to Phil for a great guest post submission, and please feel free to post your own views on the subject, along with any stories, ideas and resources that you feel are relevant to what we’re all trying to achieve in our lives.

Inside Look: Behind the Scenes of an International Speaking Gig!

If you’d like to watch the video on YouTube, click here.

Late last year I received an invitation to speak at the Annual Business Blueprint Conference in Phuket, Thailand, which took place at the beginning of February.

I mentioned it on Facebook and was asked by several people to do a bit of an expose (if you can call it that!), on the subject of traveling for a speaking gig, the preparation I go through to speak in front of an audience, etc.

My first cut of today’s video was a little long, but to make it more digestible, I decided on a shorter version where I get to the guts and the glory, leaving out the flowery commenting!

I hope you enjoy the video.

Have you spoken at any international events? Would you like to? What did you think of this ‘inside look’? I’d love to know your thoughts, so please do feel free to comment below. Cheers!

3 Simple Steps to Maximizing Social Media for Your Small Business

Today I have a very sincere message for every business owner out there that is using social media to promote and market their business…

Stop having one night stands on your social media channels.

If you really want to utilize this medium to grow your business, then start getting married, instead.

Let me explain my thoughts further.

A short time back, I had marketing expert and world-renowned speaker, David Meerman Scott on the VBL Podcast. I’m a massive fan of David’s and literally read everything he puts out. The guy is my marketing Yoda, plain and simple.

The one thing that he mentioned that stood out, more than anything else, was that people have got to stop pitching and start engaging more, to be able to make social media work for them in business.

So, in reverse order, here are three quick and easy tips to start utilizing social media to help grow your business faster than you thought possible… The RIGHT way.

Tip #3 – Fill Up Your Social Media Calendar

At the beginning of February I had the opportunity to fly over to Phuket, Thailand and speak in front of 160 passionate entrepreneurs on the subject of boosting traditional / brick ‘n mortar success, by engaging the online world of business.

Throughout the course of the 3-day conference many successful business owners, myself included (duh!) presented their pearls of wisdom to the highly energetic crowd. One session was on the subject of getting your social media strategy in place – for the entire year!

The strategy is to post something, across all your channels every day of the week.

Its better to try and automate as much of this as possible, so you just have to focus on the interaction side of things, once people start replying, commenting and RT’ing your posts.

It included things like:

  • Video clips.
  • Links to blog posts.
  • Famous quotes.
  • Questions.
  • Useful resources.

Perhaps I’ll go into this strategy a little more in the near future, but the big eye-opener for almost all in attendance was that, with a little planning and execution, you can be everywhere, be engaging, helpful, resourceful and reap massive rewards through social media, in a non-spammy / sales-pitchy way.

So, get creative, plan your posting schedule (in the same way you would as a blogger), and then put it all on autopilot. Following this, all you have to do is pay attention and engage.

Tip #2 – The Twitter Tactic that has Transformed My Businesses

The one thing that I love about social media is that it’s instant.

Sometime last year I had issues with my hosting provider – our sites went down. I quickly went onto Twitter and discovered that there were a lot of people in the same boat, all using the same provider, just by doing a quick search.

This got me thinking. Surely if people were using the micro-blogging site to bitch and moan about problems they were experiencing, then they MUST be using it to find solutions, too.

I was bang on, right!

So, I immediately started stalking search.twitter.com, searching for people that needed help and support in my niche, and started reaching out – without pitching my company or services. I figured that if I helped them out willingly, that they would go ahead and visit my profile, click on my links and check out what I had to offer – when they were good and ready.

I was bang on, right – again!

Nowadays, I don’t do this searching myself. I leave it up to my VA, who manages all the searches via TweetDeck, and sends out pre-written responses that I produced in the course of my experimenting myself, as well as other types of interaction that she handles herself, too.

She does this with her own Twitter account, some company ones, and even sometimes using MY account, too! So, people think that they are chatting with me, as a thought leader in our niche, before they actually DO start talking to me. Smart so-and-so, aren’t I…?!!

For me, it works… Check out the tweets below, showing social proof.

Chris Ducker

Tip #1 – My Number One ‘Social Media for Business’ Tip

This is simple, yet so many people overlook it.

It’s time to minimize and simplify.

Having a presence on the major social media channels, such as Twitter, Facebook, Google+ and LinkedIn is important (click at random to interact with me on these channels). However, being actively involved on them all is just unrealistic – especially if you want to make a major difference in your business and more importantly, genuinely help your customers and prospective customers.

So, stop chasing the social media dragon and start getting smart.

Pick ONE channel that you enjoy using more than any other, and then GO FOR IT in a major way. That doesn’t mean that you won’t utilize the other channels frequently (or even have a virtual assistant manage them for you), it simply means that this one channel will become your social media focus.

For me, it’s Twitter. I like to tweet because it’s quick, easy and very mobile (thanks to my iPhone4 and iPad). It also enables me to add images, videos and links to other cool and helpful resources for my list of over 40,000+ followers.

For my aforementioned buddy, Pat Flynn – it’s Facebook. Pat’s fan page is ridiculous – in a good way! The engagement he has with his fans is unlike any other Facebook page that I have seen. Why? Because he decided a long time ago, that this was the way he wanted to answer fan questions, help, support and interact with them, away from his blog. He does a great job of it, too.

I’ll leave you with this…

10 People Doing it RIGHT!

There are LOTS of people doing things right already. However, here’s a list of ten of them that I see using social media in the right way (consistently), as discussed above, to engage, motivate, inspire and educate (as well as promote their businesses!).

Check ’em out on Twitter, and emulate, people.

What are YOU Doing Right… or Wrong?!

What experiences have you had with social media in regards to utilizing it for building your brand and promoting / marketing your business?

I’d love to hear about the good, the bad AND the ugly in the comment section below.

Quick Request: If you liked this post and found it even remotely helpful, I’d really appreciate a quick share of it on your favorite social media channel. Here’s the URL, so you can copy and paste it quickly. Thanks in advance! – https://bit.ly/ygb0dO

3 Reasons Why the ‘Entrepreneurial Pivot’ is More Important than EVER!

UPDATE: Please note that YouWebPA is no longer in business. You can hear the story as to why on episode 16 of the New Business Podcast, and learn by my mistakes!

Original Post:

One of the most undeniable traits of a real entrepreneur is the ability to be flexible. To move in the right direction when the time strikes and to turn, or pivot in another, when required.

This is ‘formally’ known as the ‘Entrepreneurial Pivot’. 

I’ve experienced plenty of pivots in my career – learning something from each and every one of them. So, I thought it might be a good idea to tell you about my most recent one, what caused it, and how I handled it to turn things around and drive home another successful business launch – just in case you bump into one yourself in the near future!

The Beta Mode

Before I launched my most recent business, YourWebPA.com, we were in beta mode for around a year. We had been testing out different service packages, price points, how our processes ran, the way that we would work with and report to clients, and so on.

As someone that really believes in helping people with their outsourcing needs, YourWebPA.com is my personal answer to the issues of project-based outsourcing via the popular ‘job posting’ websites, and the hassle that comes along with hiring and having to work with people you’ve never worked with, or met before, for simple one-off projects.

Throughout the entire planning process and beta period we had our focus on putting together a line-up of 25 different service offerings. It was going to be a huge launch, with plenty of growth possibility for the future, too.

However, it simply was not meant to be that way.

The Problem

In theory it seemed fantastic to be able to offer that many services, right out of the gate. The problem, however, was that it was taking a long time to gather, train and get management processes in place for the complete, highly skilled and diverse group of people that I was going to have to assemble to be able to provide the best possible service to our clients.

Something needed to happen so that we could focus on bringing this new venture to the marketplace faster, and with a solid line-up of services that would really work well for our clients.

Enter… The Pivot

So, I grabbed my laptop, jumped in the car and went to my local Starbucks to do a little entrepreneurial soul searching.

Being around the team, as great as they are, was just clouding my vision when it came to finalizing a product line-up. Their passion and excitement to finally launch the new company was awesome, but it was really getting in the way of me thinking clearly.

An hour into a planning session over coffee, a brand new mind-map and a couple of quick tweets to people that had been utilizing the service in its beta mode, to get some quick feedback, and I had my service line-up completed.

YourWebPA.com would now feature just five different service offerings (instead of the 25 that we had been planning) for its kick-off, namely:

  • SEO Packages
  • Niche Site Creation
  • Personal Branding Kit
  • eBook Design
  • Article Writing

Clarity was immediately felt. 

I went back to the office, met with my team and told them the great news! At first I could tell they were a little shocked – but, after explaining why I was doing this, they quickly realized that the entrepreneurial pivot that I had just made was exactly what we needed to be able to REALLY start growing this new business together.

We simply needed to get going, the growth would come… And it is!

The ‘3 Reasons’ 

1) You see, if I had of carried on shooting for the 25 services that I was wanting to offer to people, it would have taken at least another 6 months to get it all finalized to the point where I felt really comfortable and confident to go live. I wanted to make sure that I had all my ducks in a line and that people would be immediately impressed with the service line-up and quality of work we were doing for them, as well as the general customer service, too.

After all, you only get ONE chance to make a first impression, right?!

2) Bringing the initial number of services available down to the five listed above allowed us to wrap things up quickly and get this new baby of ours launched and in front of potential customers all around the world – FAST. In fact from the afternoon that I performed this latest entrepreneurial pivot of mine, to the time that we launched, it was exactly 3 days.

3) We are now planning to roll out another six different services this year, with the first addition being transcription services at the end of this month. They are all being tested slowly, but surely and looking better every day. It’s given us more clarity than we ever thought possible.

UPDATE: Please note that YouWebPA is no longer in business. You can hear the story as to why on episode 16 of the New Business Podcast, and learn by my mistakes!

 

Ask the Readers: Are you REALLY in the Right Niche, as an Online Publisher?

I’m currently in the process of working with a blogging mentor – I’ll reveal who it is at a later date, but trust me, their credentials are solid!

The reason why I reached out to this person is because I’ve been battling with a few ‘blogging demons’ over the last few months. More specifically, I am actually questioning my purpose as a blogger, as well as my general niche and the way that I am perceived in that niche, too.

It’s Personal, I Get It!

The thing is that we blog for our audiences, obviously. But, as a blogger, when you spend the amount of time that you do, putting together all of your content, surely, you should be:

a) Enjoying it.

b) Doing it for the right reasons.

This is what I am questioning, I guess, at the moment. And, I must say, after just two sessions with my mentor, along with a little homework, I already feel that I’m getting close to REALLY understanding what I SHOULD be doing and the type of content that I should be creating as a blogger.

Now I’m Wondering…

So, here I am, now starting to wonder if all my blogging buddies and the other people that I enjoy reading online (and perhaps even offline – you know, real BOOKS!), are perhaps feeling the same way?

Are you blogging in, and about the niche, that you REALLY should be?

Or, have you started something that has done well, and you’re simply sticking with because it keeps you ‘up there’, or making you money?

I’m curious. If you’re a blogger, podcaster, author or online video producer, please let me know how you feel about this topic below in the comment section.

And please share this post with other bloggers you know…

Entrepreneurs, Listen UP! – The ONE Thing I Wish I Had Done Differently… in Business!

Nowadays, I often get interviewed for podcasts, magazines and blogs. In fact I was just interviewed by Yaro Starak for his excellent entrepreneurial blog and podcast, which I’ve personally read for years myself.

I’ve been asked ‘If you could go back and start your journey as an entrepreneur all over again, what would you do differently…?’, on more than one occasion.

My answer is a simple one…

As an entrepreneur, I wish that I had gotten active online way, way sooner than I actually did – which is just two years ago.

Why I Enjoy Blogging so Much

My blogging, and the fact that I utilize social media, podcasting and online video as much as I do, has enabled me to far surpass my business growth targets, and has opened more ‘business doors’ than I can count!

In the video above, I go into my feelings on this a little more, and actually tell a couple of stories that reflect things a little clearer.

However, here are a handful of reasons why I wished I’d started my blogging and general involvement in the online business world, sooner:

  • It’s enabled me to build a fantastic personal brand. A brand that has catapulted me to ‘Thought Leader’ status in my niche of ‘outsourcing’, even to the point of being asked to speak at several international conferences and expo’s.
  • I’ve signed up so many new clients for my largest business (which currently houses over 300 employees), who have found me through my podcast and blog, I’ve lost count!
  • The networking opportunities that blogging and having a voice in social media brings, has netted me some of my best, and smartest friends.
  • Blogging has enabled me to create and launch TWO new businesses in the last 12 months.
  • Doing business online has shown me that the world is so much smaller than it used to be, and that the global economy is thriving!

As you can tell, I’ve become a big fan of doing business online.

How My Blogging Journey Began

When I launched this blog, two years ago, I did so with a 1-year goal to become a Virtual CEO. I achieved that goal. And one of the reasons I believe I achieved it (and a full month ahead of schedule, I might add!) is because I documented the entire journey through the pages of my blog.

I blogged about everything I was doing to achieve that status, and more. And I produced monthly reports for people to see what I was doing on a month to month basis to hit my goal, too. It gave me a focus that I’ve never actually experienced before… Seriously. Some might say that starting a blog, and everything else that I’ve done online over the last 24 months has changed my life…

Has Blogging Changed My Life?

In a word, yes, I think it has. For all the reasons I listed above, and because of the stories I discuss in today’s video, too. Plus, much more.

Has it made me a ‘better person’..? No, I don’t think so (I like to think that I’ve always been a pretty nice guy!). But, it’s certainly made me more accessible to potential clients and business partners – which, as any REAL entrepreneur will tell you is AWESOME!!!

Its also put me into a thought process on business that is, literally, never ending. That doesn’t mean that I don’t switch off from ‘work’, because I certainly do. What it means is that I find myself having more ideas, creating more opportunities for myself and my businesses, as well as allowing myself to truly represent myself and my businesses the way I really want to. I love that control.

Have YOU Started a Blog Yet?

If you have, well done. If you haven’t, and you really, truly want to make a difference in this crazy entrepreneurial world that we live in and enjoy so much – do it. TODAY! Don’t wait… like I did. There really is no point and you’ll achieve nothing by sitting on the sideline.

The fact is that people want to do business with other PEOPLE. And creating, starting and building a blog will give you tons more opportunities to connect with people (AKA, your future customers, friends and partners!) than any other medium out there today, that I promise you.

I’m a curious type, as you know, so I have a couple of questions for you…

If you’ve not started a blog yet – whats holding you back? And if you do have a blog, and you’re perhaps thinking about re-launching it in some way, why is that? What are you not happy with?

 

How to Start a Blog That Matters and Make Your First Dollar Online!

https://www.youtube.com/watch?v=Y8A8ufqrdRc

As you know, it’s not often (I can count on one hand how many times I’ve done it in the last two years!) that I whole-heartedly get behind someone and what they have to offer online. But, I’m gonna do it today.

On Monday I published a post highlighting 3 bloggers that you must follow online in 2012 to achieve the success I know you are all after – one of them was my good friend, Corbett Barr.

Just as I hit the publish button on that post Corbett opened the doors to his 13-week coaching course on How to Start a Blog that Matters. This thing is stacked, jam-packed with everything you’ll need to know to start a blog and kick-ass online – and the price makes it an absolute no-brainer, as far as I’m concerned.

Watch my video above for a solid explanation on everything, and 2 special bonuses that are up for grabs, if you get involved through my affiliate link.

What’s in the Course?

The following list is taken directly from Corbett’s genius set-up:

  • Week 1: Choose the right topic for you.
  • Week 2: Develop the perfect blog name and brand.
  • Week 3: Design your blog to look great.
  • Week 4: Create your social media strategy.
  • Week 5: Develop your launch plan.
  • Week 6: Learn how to create outstanding content.
  • Week 7: Create your launch content.
  • Week 8: Launch your blog.
  • Week 9: Start making friends in the blogosphere.
  • Week 10: Build your thriving audience.
  • Week 11: Expand your reach using webinars, YouTube, podcasts and more.
  • Week 12: Make your first dollar blogging.
  • Week 13: Develop your strategy for taking your blog to the next level.

His Bonuses are INSANE!!!

Not only all of this, but you’ll also get the following amazing bonus videos from him to:

  • How to Start a Popular Blog – The Ultimate Beginners Guide (Sit-down interview with Leo Babuata of Zen Habits)
  • How to Use Authenticity to Feel Great and Build a Huge Following (with Danielle LaPorte of White Hot Truth)
  • Case Study – How I Helped Scott Dinsmore create Live Your Legend and amass 10,000 Subscribers in 6 months!
  • How I Built a Launched Expert Enough using the 13 Factors to Make a Blog Successful

As you can see, he covers exactly EVERYTHING you need to know to be able to get started with your blog in the right way, and with SUCCESS already a certainty! He also promises that if you don’t get incredible results he will spend time coaching you personally, one-on-one! An amazing guarantee!

And, Here are MY Bonuses!!!!!!!!!

Like I said in my video above, I want to make this as useful as possible for my audience. The chances to get involved in courses like this don’t come around very often – especially at the ridiculously low price of just $97 – for everything!

So, I’ve decided to put together a couple of bonuses of my own! If you purchase Corbett’s new course between now and February 3rd, 2012, I will give you the following:

Bonus #1

When you buy ‘How to Start a Blog that Matters‘ through my link, you’ll get exclusive access to a 1-hour webinar that I will do in the next month or so, which is basically a re-vamp on my BlogWorld Expo talk that I gave in LA, last November. It’s entitled ‘How to Work with Virtual Assistants to Help Build, Grow and Monetize your Blog’. The PERFECT companion for those of you wanting to take this course and fundamentally get someone else to do all the work – based on Corbett’s ‘How To’ principles and under your guidance!

And, so you can listen to the webinar (as well as watch it), when you’re traveling, working out, eating, walking your dog… whatever – I’ll include a free audio version, too!

Bonus #2

When you decide that you want to go ahead and hire your virtual assistant, whether that be right now, or anytime in 2012, I will give you a $50 discount on my Virtual Staff Finder service, allowing you to hire your virtual assistant and start realizing the power of outsourcing as a blogger and online marketer – trust me, you have NO IDEA what you can achieve (but, you will do, when you watch the webinar!).

So, that’s it.

CLICK HERE – TO GET CORBETT’S COURSE, HIS BONUSES  — AND MY BONUSES, TOO!

And like I said in the last video – in 2012 I’m going to be focusing on providing very focused content on Start-Up and Marketing principles here on VBL. Showing you how I’ve been able to create and market successful businesses (both my own and other peoples!) and launch them online to huge success. Some of them being real ‘online’ businesses, and some even traditional ‘brick n mortar’ businesses, that have simply blown up after getting active online.

In the meantime, if you have any questions about ‘How to Start a Blog that Matters, please leave them below – I know that Corbett will be more than happy to pop over to the blog and answer them for you!

Blogging from the Heart… But, Smart! My Chit-Chat with ProBlogger, Darren Rowse

Happy New Year, everyone…!

To kick-start 2012 I’ve decided to post this video a little earlier than I had originally anticipated. Even though it was shot at BlogWorld in LA, last November, I was going to release it at the end of this month, as part of a little series I plan on doing. However, when I was looking at it earlier today, the content just grabbed hold of me again, and I realized how important of a message it is for all of us bloggers! Hence the decision to post it earlier than planned.

Darren Rowse is known as one of the most successful bloggers and online entrepreneurs around. I’d met with Darren originally at BlogWorld in Vegas in late 2010, and we reconnected in LA, where we got to hang out and chat together a lot more – he’s a top guy and someone that I hold a massive amount of respect for.

So, in this video you’ll see me and Darren discuss the subject of one of his BlogWorld sessions, which bears the same title as this blog post.

I feel the content of this video is massively important to all bloggers out there. Not just because it helps us to come up with some cool post ideas, but also to capture the attention and imagination of our communities, and also allows people that follow us online to perhaps get a deeper understanding to what makes us tick and why we all do what we do in business, and life.

As a side note, I’d like to thank my buddy, Pat Flynn for playing cameraman for us for a few minutes on the middle of a very busy expo floor!

I’d love to hear what you guys think about this topic – please comment at will, below.

NOTE: Have you ‘Liked’ the CD’s Facebook page yet? If not, come on ever (click HERE now to join the gang!) and introduce yourself, ask questions and get involved!

Road Trip Story: How I Made $350 in San Diego, in 15mins – in a Hotel Lobby!!!

hotel lobby

On the way back from BlogWorld at the beginning of this month, I took a little detour from my trip back to the Philippines and stopped by to say ‘Hi’ to all the lovely people in San Diego, staying four nights to enjoy a little down-time with my wife. We hit the San Diego Zoo, SeaWorld (with my buddy, Pat Flynn and his family) and Macy’s for a brand new suitcase as my other decided to die the day before we were due to leave!

Our time in San Diego was awesome. The place is fantastic, and we’ll definitely be going back again in the future. There was one thing that made it all the more sweet, however.

As my wife and I were enjoying a late breakfast, before checking out, I had an email come in from my assistant back in the Philippines. She was confirming a consultation call with a Virtual Staff Finder client – in 30mins. Bad timing? A little… But, it was better to take care of the call now, I thought, before hitting the ‘road’, as I would be keeping my client waiting for at least a few days whilst I traveled and got re-acquainted with the Philippines time-zone.

I Don’t Pay for WiFi!

Being the tight bastard that I am, I don’t pay for wifi. Anywhere. I think that in this day and age, to even attempt to charge for it is nothing short of taking the piss, quite frankly. And at my hotel, they were attempting to charge me for in-room wifi. However, I was told that there was free wifi in the hotel lobby. Great!

I escorted my wife back to the room so she could finish the packing (as all good wives do!), and headed back down to the lobby with my MacBook Air and a pair of earbuds!

The call with my client was going by as normal. Simple questions at first, then getting a little more in-depth. Advice needed on how much to pay their virtual assistants, how to work with them properly, and whether the time differences would cause any issues, etc., etc. It was around half way through the 30min consultation that I noticed another hotel guest sitting across from me, using the free wifi, too. “I’m not the only cheap bastard staying here..!”, I thought to myself.

Why Eavesdropping is a Good Thing!

As I continued my chat, I noticed that my side of the conversation had gotten the attention of my freebie wifi buddy, sitting across from me. He was intently listening in on the advice I was giving my client, and quite frankly, I wasn’t bothered about it.

As with most people that I meet, not many of them know that much about virtual assistants and how they can help you run, support and grow your business, so I’m happy to educate whenever possible, if it means I help another had-working entrepreneur.

When I was done with my client call, I sent a quick email to my project manager, Stephanie, on the call notes, attaching a recording of the call, as I do with all my consultations (so she can go back and listen to it, if need be), and started to shut down my laptop. At this point, the other hotel guest reached out his hand and introduced himself as Mike, a business owner from LA, who was in town for a conference.

The Elevator Pitch!

After subjecting him to my 20-sec elevator pitch (which is perfected, trust me!) and a couple more minutes of general chit-chat he admitted listening in on my conversation, apologizing at the same time. No problems, I told him, and asked if there was anything in particular that pricked his ears up in the first place. He said that he liked the idea of having someone do the ‘shit work’ (his words, not mine!), that he hated doing everyday. As we all know, virtual assistants can do that stuff (along with other things, too!). 🙂

Ten more minutes goes by, I explain that we’re leaving soon and that I’ve got to go up to the room to make sure that the wife hasn’t stuffed the hotel bathrobes into our suitcase, along with other stuff that should stay in our room when we leave – he laughs – and asks one more, conversation-defining question.

“So, how much does it cost to use your service, then…?”.

BHAM!

I answered, gave him my card and told him to email or tweet me with any other questions that he might have. Here’s the thing… Because he had been a nosey so-and-so and listened in on my call, he already had all the answers to his questions.

By the time I had jumped in the taxi, got to the airport, checked in and was waiting for my flight to LA, I had a Paypal notification come through on my iPhone for $350. Nice.

Lessons Learned

Know your elevator pitch off by heart.

Never be shy, or scared to chat with strangers about ‘business’.

And above and beyond everything else – NEVER pay for wifi. 🙂

What do you think, should you have to pay for wifi? Anywhere? Have you any cool business stories like this to share? If so, go for it… below!