Startup Tips Archives - Page 3 of 6

5 Secrets to Controlling Technology (and not letting IT control YOU!)

Note from Chris: I’m in the process of preparing for back surgery (thanks to all of you who have sent ‘good luck’ messages), so today I’d like to hand over the blog to the very capable and informative friend of mine, Phil Montero from The Anywhere Office. In today’s guest post, Phil (pictured, left) will provide answers to a few frequently asked questions about common pitfalls of a digital workplace. Something that, as new-age entrepreneurs, we must always pay attention.

Over to Phil…

Information Overload

Q: As mobile technology has transformed business and the workplace in the past few years, is information overload now a concern for businesses and their employees?

A: Yes information overload is a concern as we are exposed to much more information than ever before. Email, blogs, podcasts, social media, video, TV, newspapers, and other media can make it hard to keep up. It used to be there was a much smaller pool of information and it was mostly consumed in the workplace – but with today’s mobile tools we can access and consume this information from pretty much anywhere.

It is an advantage but it can also be a challenge to know when and how to turn it off and take a break without getting overwhelmed.

Hardware Convergence

Q: In terms of hardware we use multiple devices including laptops, cell phone, work computer, tablet, etc, and online people increasingly have several email accounts, twitter, facebook and so on – do you see this trend for multiplicity increasing in the years ahead, or would you expect them to converge and simplify – i.e. one piece of hardware to do everything, a unified online persona?

A: I see a form of convergence already taking place today. Many people use a laptop, but also a tablet or smartphone to access the same information when they are mobile. Thanks to cloud computing and the increasing inter-connectivity of software and applications there is already a lot of convergence. For example, I have helped clients move their calendars, mail, and document collaboration to the cloud allowing them to use any device they have to access that information without duplicating documents or messages. It is also becoming more common for a single programs to allow you to interact with Facebook, linkedin, twitter, and other social media sites.

RSS tools (like Google Reader for instance) make it easy to share information you find on any social media service, via email, or to programs like Evernote. I think there will always be multiple services but the hardware, software and services we use will increasingly allow you to combine that information into one central place or interface.

Timezones and Communication

Q: In a global workplace, do you think working evenings and weekends – especially to communicate between different timezones, is simply the reality now?

Yes, I do feel a reality of our more global workplace is workshifting – working from different locations and times. Smart companies will embrace this by allowing their employees greater flexibility in where and when they work. At first you might think having to work on an evening or a weekend means you never get to unplug and are simply working more, but that doesn’t have to be the case. Many companies are embracing what they call ROWE (a Results Only Work Environment), which essentially means your work hours are much more under your control provided the work gets done (your work is measured on deliverables rather than a set number of hours you work). With that type of philosophy, someone who needs to work during the night or on a weekend might not be working during the day so they can spend time with their family or pursue other personal development goals they have.

With the mobile tools and access to information we have today it’s possible to have a greater level or “work life integration”. You might do a bit of work during a vacation but in turn that might be a vacation you couldn’t have taken in the past because of that work. It is a new form of “work life balance” that I think has a greater fit with the way work happens today.

24/7 Contact

Q: How can firms ensure their staff are not put under more pressure from tools that are supposed to make their lives easier?

A: Companies can discuss what are on/off times for employees and respect that time. Just because you can send or reply to an email anytime doesn’t mean you should be expected to. I think setting up acceptable and open communications guidelines (i.e. turnaround time for voicemail/email, what times/days are you expect to be accessible) can go a long way toward knowing when it’s OK to turn off or unplug from your mobile work tools. Granted, there may be certain times during important projects that exceptions need to be made, but it’s important for these guidelines to be setup and respected.

Digital Disruptions

Q: What can individual business people do to sort their communication technology so they are not disturbed by non-essential or untimely interruptions?

One key to managing your communication technology is knowing how to use it. For example, with smartphones there are ways to turn off audible or visible notifications during times when you don’t want to be interrupted by them. On a weekend, or at night, do you really need to be alerted every time a new email arrives in your inbox? Someone else on your team might be working at that time but it doesn’t mean you need that notification right away. Part of your communication guidelines is not only setting up expected turnaround times for different forms of communication but also a priority level. So, for example, you might decide that voice calls are used for priority messages versus email or IM. That allows your team members and employees to “turn off” their email or IM during non-essential times, knowing that if something really important turns up they can still be reached.

The communication guidelines need to be discussed and preferably decided on as a group. They also need to be clear and open so that everyone understands and abides by them.

Chris: This article is seriously important to digest. There’s a lot of great stuff in here. I particularly liked Phil’s points on managing email, which I’ve gone into quite a bit of depth about before and the importance of work/life balance, too.

One thing is for sure, the importance of technology in business isn’t going to start slow down, if anything, we’re going to be more tech-savvy and sexy than ever in the coming years. However, as business owners and entrepreneurs that are wanting to remain (or even just become!) uber successful, its important that we appreciate technology and what it can do for us, but not become bogged down (or even slowed down!) by it. Switch off for a while, peeps. Enjoy the view – wherever you may be.

My thanks to Phil for a great guest post submission, and please feel free to post your own views on the subject, along with any stories, ideas and resources that you feel are relevant to what we’re all trying to achieve in our lives.

3 Simple Steps to Maximizing Social Media for Your Small Business

Today I have a very sincere message for every business owner out there that is using social media to promote and market their business…

Stop having one night stands on your social media channels.

If you really want to utilize this medium to grow your business, then start getting married, instead.

Let me explain my thoughts further.

A short time back, I had marketing expert and world-renowned speaker, David Meerman Scott on the VBL Podcast. I’m a massive fan of David’s and literally read everything he puts out. The guy is my marketing Yoda, plain and simple.

The one thing that he mentioned that stood out, more than anything else, was that people have got to stop pitching and start engaging more, to be able to make social media work for them in business.

So, in reverse order, here are three quick and easy tips to start utilizing social media to help grow your business faster than you thought possible… The RIGHT way.

Tip #3 – Fill Up Your Social Media Calendar

At the beginning of February I had the opportunity to fly over to Phuket, Thailand and speak in front of 160 passionate entrepreneurs on the subject of boosting traditional / brick ‘n mortar success, by engaging the online world of business.

Throughout the course of the 3-day conference many successful business owners, myself included (duh!) presented their pearls of wisdom to the highly energetic crowd. One session was on the subject of getting your social media strategy in place – for the entire year!

The strategy is to post something, across all your channels every day of the week.

Its better to try and automate as much of this as possible, so you just have to focus on the interaction side of things, once people start replying, commenting and RT’ing your posts.

It included things like:

Video clips.
Links to blog posts.
Famous quotes.
Questions.
Useful resources.

Perhaps I’ll go into this strategy a little more in the near future, but the big eye-opener for almost all in attendance was that, with a little planning and execution, you can be everywhere, be engaging, helpful, resourceful and reap massive rewards through social media, in a non-spammy / sales-pitchy way.

So, get creative, plan your posting schedule (in the same way you would as a blogger), and then put it all on autopilot. Following this, all you have to do is pay attention and engage.

Tip #2 – The Twitter Tactic that has Transformed My Businesses

The one thing that I love about social media is that it’s instant.

Sometime last year I had issues with my hosting provider – our sites went down. I quickly went onto Twitter and discovered that there were a lot of people in the same boat, all using the same provider, just by doing a quick search.

This got me thinking. Surely if people were using the micro-blogging site to bitch and moan about problems they were experiencing, then they MUST be using it to find solutions, too.

I was bang on, right!

So, I immediately started stalking search.twitter.com, searching for people that needed help and support in my niche, and started reaching out – without pitching my company or services. I figured that if I helped them out willingly, that they would go ahead and visit my profile, click on my links and check out what I had to offer – when they were good and ready.

I was bang on, right – again!

Nowadays, I don’t do this searching myself. I leave it up to my VA, who manages all the searches via TweetDeck, and sends out pre-written responses that I produced in the course of my experimenting myself, as well as other types of interaction that she handles herself, too.

She does this with her own Twitter account, some company ones, and even sometimes using MY account, too! So, people think that they are chatting with me, as a thought leader in our niche, before they actually DO start talking to me. Smart so-and-so, aren’t I…?!!

For me, it works… Check out the tweets below, showing social proof.

Tip #1 – My Number One ‘Social Media for Business’ Tip

This is simple, yet so many people overlook it.

It’s time to minimize and simplify.

Having a presence on the major social media channels, such as Twitter, Facebook, Google+ and LinkedIn is important (click at random to interact with me on these channels). However, being actively involved on them all is just unrealistic – especially if you want to make a major difference in your business and more importantly, genuinely help your customers and prospective customers.

So, stop chasing the social media dragon and start getting smart.

Pick ONE channel that you enjoy using more than any other, and then GO FOR IT in a major way. That doesn’t mean that you won’t utilize the other channels frequently (or even have a virtual assistant manage them for you), it simply means that this one channel will become your social media focus.

For me, it’s Twitter. I like to tweet because it’s quick, easy and very mobile (thanks to my iPhone4 and iPad). It also enables me to add images, videos and links to other cool and helpful resources for my list of over 40,000+ followers.

For my aforementioned buddy, Pat Flynn – it’s Facebook. Pat’s fan page is ridiculous – in a good way! The engagement he has with his fans is unlike any other Facebook page that I have seen. Why? Because he decided a long time ago, that this was the way he wanted to answer fan questions, help, support and interact with them, away from his blog. He does a great job of it, too.

I’ll leave you with this…

10 People Doing it RIGHT!

There are LOTS of people doing things right already. However, here’s a list of ten of them that I see using social media in the right way (consistently), as discussed above, to engage, motivate, inspire and educate (as well as promote their businesses!).

Check ’em out on Twitter, and emulate, people.

What are YOU Doing Right… or Wrong?!

What experiences have you had with social media in regards to utilizing it for building your brand and promoting / marketing your business?

I’d love to hear about the good, the bad AND the ugly in the comment section below.

Quick Request: If you liked this post and found it even remotely helpful, I’d really appreciate a quick share of it on your favorite social media channel. Here’s the URL, so you can copy and paste it quickly. Thanks in advance! – https://bit.ly/ygb0dO

3 Reasons Why the ‘Entrepreneurial Pivot’ is More Important than EVER!

UPDATE: Please note that YouWebPA is no longer in business. You can hear the story as to why on episode 16 of the New Business Podcast, and learn by my mistakes!

Original Post:

One of the most undeniable traits of a real entrepreneur is the ability to be flexible. To move in the right direction when the time strikes and to turn, or pivot in another, when required.

This is ‘formally’ known as the ‘Entrepreneurial Pivot’.

I’ve experienced plenty of pivots in my career – learning something from each and every one of them. So, I thought it might be a good idea to tell you about my most recent one, what caused it, and how I handled it to turn things around and drive home another successful business launch – just in case you bump into one yourself in the near future!

The Beta Mode

Before I launched my most recent business, YourWebPA.com, we were in beta mode for around a year. We had been testing out different service packages, price points, how our processes ran, the way that we would work with and report to clients, and so on.

As someone that really believes in helping people with their outsourcing needs, YourWebPA.com is my personal answer to the issues of project-based outsourcing via the popular ‘job posting’ websites, and the hassle that comes along with hiring and having to work with people you’ve never worked with, or met before, for simple one-off projects.

Throughout the entire planning process and beta period we had our focus on putting together a line-up of 25 different service offerings. It was going to be a huge launch, with plenty of growth possibility for the future, too.

However, it simply was not meant to be that way.

The Problem

In theory it seemed fantastic to be able to offer that many services, right out of the gate. The problem, however, was that it was taking a long time to gather, train and get management processes in place for the complete, highly skilled and diverse group of people that I was going to have to assemble to be able to provide the best possible service to our clients.

Something needed to happen so that we could focus on bringing this new venture to the marketplace faster, and with a solid line-up of services that would really work well for our clients.

Enter… The Pivot

So, I grabbed my laptop, jumped in the car and went to my local Starbucks to do a little entrepreneurial soul searching.

Being around the team, as great as they are, was just clouding my vision when it came to finalizing a product line-up. Their passion and excitement to finally launch the new company was awesome, but it was really getting in the way of me thinking clearly.

An hour into a planning session over coffee, a brand new mind-map and a couple of quick tweets to people that had been utilizing the service in its beta mode, to get some quick feedback, and I had my service line-up completed.

YourWebPA.com would now feature just five different service offerings (instead of the 25 that we had been planning) for its kick-off, namely:

SEO Packages
Niche Site Creation
Personal Branding Kit
eBook Design
Article Writing

Clarity was immediately felt.

I went back to the office, met with my team and told them the great news! At first I could tell they were a little shocked – but, after explaining why I was doing this, they quickly realized that the entrepreneurial pivot that I had just made was exactly what we needed to be able to REALLY start growing this new business together.

We simply needed to get going, the growth would come… And it is!

The ‘3 Reasons’

1) You see, if I had of carried on shooting for the 25 services that I was wanting to offer to people, it would have taken at least another 6 months to get it all finalized to the point where I felt really comfortable and confident to go live. I wanted to make sure that I had all my ducks in a line and that people would be immediately impressed with the service line-up and quality of work we were doing for them, as well as the general customer service, too.

After all, you only get ONE chance to make a first impression, right?!

2) Bringing the initial number of services available down to the five listed above allowed us to wrap things up quickly and get this new baby of ours launched and in front of potential customers all around the world – FAST. In fact from the afternoon that I performed this latest entrepreneurial pivot of mine, to the time that we launched, it was exactly 3 days.

3) We are now planning to roll out another six different services this year, with the first addition being transcription services at the end of this month. They are all being tested slowly, but surely and looking better every day. It’s given us more clarity than we ever thought possible.

UPDATE: Please note that YouWebPA is no longer in business. You can hear the story as to why on episode 16 of the New Business Podcast, and learn by my mistakes!

Entrepreneurs, Listen UP! – The ONE Thing I Wish I Had Done Differently… in Business!

Nowadays, I often get interviewed for podcasts, magazines and blogs. In fact I was just interviewed by Yaro Starak for his excellent entrepreneurial blog and podcast, which I’ve personally read for years myself.

I’ve been asked ‘If you could go back and start your journey as an entrepreneur all over again, what would you do differently…?’, on more than one occasion.

My answer is a simple one…

As an entrepreneur, I wish that I had gotten active online way, way sooner than I actually did – which is just two years ago.

Why I Enjoy Blogging so Much

My blogging, and the fact that I utilize social media, podcasting and online video as much as I do, has enabled me to far surpass my business growth targets, and has opened more ‘business doors’ than I can count!

In the video above, I go into my feelings on this a little more, and actually tell a couple of stories that reflect things a little clearer.

However, here are a handful of reasons why I wished I’d started my blogging and general involvement in the online business world, sooner:

It’s enabled me to build a fantastic personal brand. A brand that has catapulted me to ‘Thought Leader’ status in my niche of ‘outsourcing’, even to the point of being asked to speak at several international conferences and expo’s.
I’ve signed up so many new clients for my largest business (which currently houses over 300 employees), who have found me through my podcast and blog, I’ve lost count!
The networking opportunities that blogging and having a voice in social media brings, has netted me some of my best, and smartest friends.
Blogging has enabled me to create and launch TWO new businesses in the last 12 months.
Doing business online has shown me that the world is so much smaller than it used to be, and that the global economy is thriving!

As you can tell, I’ve become a big fan of doing business online.

How My Blogging Journey Began

When I launched this blog, two years ago, I did so with a 1-year goal to become a Virtual CEO. I achieved that goal. And one of the reasons I believe I achieved it (and a full month ahead of schedule, I might add!) is because I documented the entire journey through the pages of my blog.

I blogged about everything I was doing to achieve that status, and more. And I produced monthly reports for people to see what I was doing on a month to month basis to hit my goal, too. It gave me a focus that I’ve never actually experienced before… Seriously. Some might say that starting a blog, and everything else that I’ve done online over the last 24 months has changed my life…

Has Blogging Changed My Life?

In a word, yes, I think it has. For all the reasons I listed above, and because of the stories I discuss in today’s video, too. Plus, much more.

Has it made me a ‘better person’..? No, I don’t think so (I like to think that I’ve always been a pretty nice guy!). But, it’s certainly made me more accessible to potential clients and business partners – which, as any REAL entrepreneur will tell you is AWESOME!!!

Its also put me into a thought process on business that is, literally, never ending. That doesn’t mean that I don’t switch off from ‘work’, because I certainly do. What it means is that I find myself having more ideas, creating more opportunities for myself and my businesses, as well as allowing myself to truly represent myself and my businesses the way I really want to. I love that control.

Have YOU Started a Blog Yet?

If you have, well done. If you haven’t, and you really, truly want to make a difference in this crazy entrepreneurial world that we live in and enjoy so much – do it. TODAY! Don’t wait… like I did. There really is no point and you’ll achieve nothing by sitting on the sideline.

The fact is that people want to do business with other PEOPLE. And creating, starting and building a blog will give you tons more opportunities to connect with people (AKA, your future customers, friends and partners!) than any other medium out there today, that I promise you.

I’m a curious type, as you know, so I have a couple of questions for you…

If you’ve not started a blog yet – whats holding you back? And if you do have a blog, and you’re perhaps thinking about re-launching it in some way, why is that? What are you not happy with?

How to Start a Blog That Matters and Make Your First Dollar Online!

https://www.youtube.com/watch?v=Y8A8ufqrdRc

As you know, it’s not often (I can count on one hand how many times I’ve done it in the last two years!) that I whole-heartedly get behind someone and what they have to offer online. But, I’m gonna do it today.

On Monday I published a post highlighting 3 bloggers that you must follow online in 2012 to achieve the success I know you are all after – one of them was my good friend, Corbett Barr.

Just as I hit the publish button on that post Corbett opened the doors to his 13-week coaching course on How to Start a Blog that Matters. This thing is stacked, jam-packed with everything you’ll need to know to start a blog and kick-ass online – and the price makes it an absolute no-brainer, as far as I’m concerned.

Watch my video above for a solid explanation on everything, and 2 special bonuses that are up for grabs, if you get involved through my affiliate link.

What’s in the Course?

The following list is taken directly from Corbett’s genius set-up:

Week 1: Choose the right topic for you.
Week 2: Develop the perfect blog name and brand.
Week 3: Design your blog to look great.
Week 4: Create your social media strategy.
Week 5: Develop your launch plan.
Week 6: Learn how to create outstanding content.
Week 7: Create your launch content.
Week 8: Launch your blog.
Week 9: Start making friends in the blogosphere.
Week 10: Build your thriving audience.
Week 11: Expand your reach using webinars, YouTube, podcasts and more.
Week 12: Make your first dollar blogging.
Week 13: Develop your strategy for taking your blog to the next level.

His Bonuses are INSANE!!!

Not only all of this, but you’ll also get the following amazing bonus videos from him to:

How to Start a Popular Blog – The Ultimate Beginners Guide (Sit-down interview with Leo Babuata of Zen Habits)
How to Use Authenticity to Feel Great and Build a Huge Following (with Danielle LaPorte of White Hot Truth)
Case Study – How I Helped Scott Dinsmore create Live Your Legend and amass 10,000 Subscribers in 6 months!
How I Built a Launched Expert Enough using the 13 Factors to Make a Blog Successful

As you can see, he covers exactly EVERYTHING you need to know to be able to get started with your blog in the right way, and with SUCCESS already a certainty! He also promises that if you don’t get incredible results he will spend time coaching you personally, one-on-one! An amazing guarantee!

And, Here are MY Bonuses!!!!!!!!!

Like I said in my video above, I want to make this as useful as possible for my audience. The chances to get involved in courses like this don’t come around very often – especially at the ridiculously low price of just $97 – for everything!

So, I’ve decided to put together a couple of bonuses of my own! If you purchase Corbett’s new course between now and February 3rd, 2012, I will give you the following:

Bonus #1

When you buy ‘How to Start a Blog that Matters‘ through my link, you’ll get exclusive access to a 1-hour webinar that I will do in the next month or so, which is basically a re-vamp on my BlogWorld Expo talk that I gave in LA, last November. It’s entitled ‘How to Work with Virtual Assistants to Help Build, Grow and Monetize your Blog’. The PERFECT companion for those of you wanting to take this course and fundamentally get someone else to do all the work – based on Corbett’s ‘How To’ principles and under your guidance!

And, so you can listen to the webinar (as well as watch it), when you’re traveling, working out, eating, walking your dog… whatever – I’ll include a free audio version, too!

Bonus #2

When you decide that you want to go ahead and hire your virtual assistant, whether that be right now, or anytime in 2012, I will give you a $50 discount on my Virtual Staff Finder service, allowing you to hire your virtual assistant and start realizing the power of outsourcing as a blogger and online marketer – trust me, you have NO IDEA what you can achieve (but, you will do, when you watch the webinar!).

So, that’s it.

CLICK HERE – TO GET CORBETT’S COURSE, HIS BONUSES — AND MY BONUSES, TOO!

And like I said in the last video – in 2012 I’m going to be focusing on providing very focused content on Start-Up and Marketing principles here on VBL. Showing you how I’ve been able to create and market successful businesses (both my own and other peoples!) and launch them online to huge success. Some of them being real ‘online’ businesses, and some even traditional ‘brick n mortar’ businesses, that have simply blown up after getting active online.

In the meantime, if you have any questions about ‘How to Start a Blog that Matters, please leave them below – I know that Corbett will be more than happy to pop over to the blog and answer them for you!

Passive Income: 7 Membership Site Tips From A Long-Time Professional Blogger!

This post by David Risley, is part of ‘VBL Guest Post Season 2’.

Membership sites are pretty popular in the internet business arena these days. Passive income, baby!

But, let’s leave the realm of the obvious and move into something practical. Membership sites have been my focus for some time now. I’ve learned some things in the process. The following tips are some which I will pass on to you in the hope of saving you some time.

Shall we get started? 🙂

#1 – Have a front-end offer.

One of the hard truths about membership sites is that they can be hard to sell. It is a larger psychological hurdle to surpass because of the recurring billing. This is one that I’ve run right up against.

The solution is to have some kind of front-end offer. Sell something concrete that they’ll get right away when they enroll. Make it clear that they’ll be enrolled in your membership but that they can cancel any time they want.

#2 – Consider having multiple front-end offers.

When you set up your sales funnel, consider having one core membership site which is recurring. Then, you can have multiple front-end offers out there, targeting various aspects of your niche, all with your membership site being an upsell.

So, you could have, say, 5 different products out there. All of them act as bait in the water. Of course, make each of them extremely valuable for your customer. But, all of them will be lead generators for your membership site in the upsell sequence.

#3 – Have an attractive value proposition.

The days of people signing up for membership sites simply for more content are coming to an end. We are all in information overload. In that situation, people aren’t willing to buy more information – at least in the usual form.

So, you must ask yourself: WHY would people enroll in your membership site? What are you going to do differently in there?

#4 – Think hard about implementing member forums.

The truth is that starting up forums from scratch is incredibly difficult. You really have to build up a momentum before it will work consistently for you. For many, forums become a drag. You have to be in there constantly sparking conversation. Unless you do so, it acts as negative social proof and gives your existing members the sense that they’re alone.

So, don’t have member forums unless you have a plan and know you can get people engaged in there.

#5 – Membership sites don’t have to be recurring.

A membership site makes a great way to distribute products. You can really deliver ANY information product via a membership site. Even an ebook could be downloaded from within a membership site… with some value-added bonuses exclusive to that site.

A membership site can be simple.

#6 – Sometimes lower price makes more money.

The amount of money you make depends on how long members stay enrolled. If you can get them to stick around longer with a lower price, often the math works out so that you’re actually making more money by charging them less.

#7 – Use a drip feed.

You can set up a membership site to work just like an email auto responder. Based on the date your member enrolls, they automatically get content distributed to them on a schedule.

The benefit of this is to make the site more passive for you. Create material once, new members consume it when they’re ready for it. This is much better than they getting everything at once (potentially overwhelming) and also have to constantly create new stuff.

I’ll leave you with this…

Membership sites are an awesome business model. If you have a useful offer for the right market, they’re awesome.

The above tips will hopefully save you some time as you move forward.

To get the plain-spoken truth on how to make money blogging, by visiting David’s blog at DavidRisley.com. To get weekly live video coaching, check out Dave’s InnerCircle, too! It rocks.

Top 10 ‘No BS’ Tips to Creating & Launching Your First Virtual Business! (Part 2)

I recently published the first part of this two-part series, and was pleasantly surprised with the feedback, emails, comments and social interaction that it got. Thanks to everyone who commented or tweeted, shared, etc, etc.

In the first post we went over the initial set-up of getting ready to create and launch your first virtual business. We discussed simple, but highly required things like setting up a blog to find your own voice; the importance of building a personal brand so people can relate to you easier; engaging your growing community or tribe, as I like to call it, to make them feel welcome and appreciated, as well as asking your audience what they genuinely want to hear about from you.

I wrapped the first post up mentioning the importance of getting to work on your product / service offering sooner rather than later, with the view of tweaking it, if need be. So, today, we’ll pick up from this point and start focusing on the actual LAUNCH of that virtual business!

Let’s get going…

6. Get Your Marketing Plan Finalized

Relax. Breathe! Some people shiver at the thought of having to put something like this together. It comes easier to some, than others, I appreciate that. But, it MUST be done, people. Your marketing plan will differ from business to business. So, for the sake of this post we will zoom in on the idea of launching either an eBook, or a video course. Here’s a simple run down of a marketing plan you could follow in the weeks leading up to your launch:

Create a post on your blog talking about a subject related to your product (engage with audience on comments).
Offer, produce and record a free webinar on the subject surrounding your product (then provide a link to your list of the recording, so they can download and devour it all over again, and catch up, in case they missed it live).
Create another post where you follow up on the feedback you got from your webinar (engage more!).
Produce a video trailer for your product. These are all the rage right now, I love ’em. Check out this one from Jonathan Fields for his book ‘Uncertainty’ – easily one of the best I’ve seen.
Post a free chapter from your eBook, or a selection of clips from your video course to give people a taste of whats ‘inside’.
Launch!

See! Didn’t hurt too much, did it…!? 🙂

7. Put a Launch ‘Check List’ in Place

There is going to be a lot involved in launching your first virtual, or online business. Regardless of how great your eBook or video course is (remember, these are just examples, peeps!), there is some stuff ‘under the hood’ you’ll need to focus on, too, if you want the launch to be a successful one.

Get your shopping cart and payment processor sorted out (examples are e-Junkie, Digital App Delivery and Paypal).
Create the sales copy you will need on your landing page to be able to ‘sell’ your customers on why they should put their hands in their virtual pockets (or paypal accounts!) and part with their hard earned cash!
Design your landing page, or mini-site (this is where you’ll make your sales!) and test the ‘buy now’ links.
Be sure that follow-up emails are sent to customers with instructions on how to either download, or gain access to areas of your site that might be password protected to hide your product from the online ‘general public’.

These are just a few things. Again, based on your business model, product or service, these could change or you might have to add a few more in there, too!

8. It’s all about Customer Service

Everyone wants to be made a fuss out of, right? This is especially true when you are giving money to someone. Regardless of how much they want, or need your product or service… Your customers still deserve the absolute best customer service experience from you.

Think about it – there are lots of online products that they can purchase – but, they’re buying yours! Respect that. Embrace it. It’s the responsibility or every virtual entrepreneur to take care of their customers properly, not only so that they remain happy and content, but also to make sure that they sing from the rafters about how fantastic you AND your eBook or video course is. In the world of the social web, this couldn’t be any more important than it is right now!

9. The Launch

This is it, baby! You’ve worked hard to get to this position. You’ve created your blog, embraced your tribe, maybe even become good friends with some of them like I have here at the VBL. You’ve worked your ass off to create a killer eBook or video course, and stuck your blood, sweat and tears into the sales page to make sure it converts as much as possible.

Breathe. Hit the ‘publish’ button on that launch post, email your list, tweet and share links on your social networks and then… Sit back and relax.

10. Manage Real Time Marketing

You can’t relax for long, sorry!!!

Your launch day is THE day on your products calendar. You only get one chance to make a first impression. Social media plays a huge part in any product launch online nowadays. The importance of ‘being there’ is just as huge as your fantastic product or service itself. In fact, the importance of real time marketing has become such a big issue that David Meerman Scott recently brought a book on the subject!

Monitoring Twitter, Facebook and Google+ for people talking about your launch and product is massively important. Get involved and as always, embrace your tribe (regardless of what they are saying!), helping them, inspiring them and motivating them to buy what you are now offering. But, remember… Just because they don’t buy today, doesn’t mean that they won’t buy tomorrow. Or next week. Or next month. So, be nice! 🙂

Conclusion

So, that wraps up this two-part post series. If you’re in the process of launching, or thinking of launching a virtual business, online product, etc., then I hope the content here helped you out a little bit, and perhaps even acted as a bit of a guiding light, so to speak.

The fact of the matter is, however, as long as you create something that a) people need, and b) is of massively high value, then you should be alright. Remember, there is only one YOU. This means your experiences and your opinions count to the people who have decided to follow you online. That personal branding is starting to pay off, isn’t it…!

I told you so… 🙂

Have you recently launched an online product for the first time? How did it go? Any lessons learned? Any tips to share? Please be kind and comment for the rest of the VBL Tribe below…

Why? Because you guys ROCK!

Top 10 ‘No BS’ Tips to Creating & Launching Your First Virtual Business! (Part 1)

I’m in the process of editing my first ever VBL-related product, and I have to say, its been a massive learning experience for me.

The fact is that I could have released this thing months ago. But, I have changed things around, procrastinated a certain amount, and quite frankly, put it on the back-burner a lot because of other, more pressing business opportunities and commitments. However, I now have a goal in place to launch this sucker by the time I fly to LA to speak at BlogWorld at the beginning of November.

So, today I’d like follow on from last weeks fantastic discussion on this subject – and present the first part, in a two-part post series with my quick fire tips to getting a virtual business up and running, from scratch, possibly even, for the first time ever…

Lets start…

1. Start a Blog

If you haven’t already got a blog up and running, start one. People like to do business (and spend money) with people. Not businesses, or websites – as far as I’m concerned, anyway. Since starting this blog, my business empire has grown and grown, and even my core business, the Live2Sell Group has expanded – I’ve even had new clients come to me from this blog, who now have 10-15 full-time employees sitting under my company’s roof. Love it!

2. Build Your Brand

Get onto YouTube – now. Again, the personal branding side of doing business virtually, or online, comes into play again. Talking into your webcam is all you need to start off with. Keep your videos short and sweet, provide value, stay on target and include a call to action, such as ‘visit my blog for more free info’, for example.

3. Engage Your Tribe

As the weeks and months go by you’ll start to build a following. FACT – your following online doesnt have to be huge to make good money. I know some marketers online with lists as small as 800-1,000 subscribers who are making $5,000+ each month. Engage your tribe and make them feel welcome. Thank them for commenting on your posts and retweeting your links. Doing things proves you’re real, appreciative and most of all starts conversation – conversation leads to relationships. And relationships are EVERYTHING in business.

4. Ask Your Audience

Before you start putting ideas in place to create a product or service, ask your audience what they need help with. Solving a problem for someone is the oldest sales shooting-star in the book! People will pay good money for things that solve a problem, or make their life easier, or help acheive their dreams… You get where I’m coming from, right? Collating information from the people that follow you will enable you to create a product or service that will knock ’em off their feet and put their hand in their pocket!

5. Start Planning Your Offering

Whether you are anticipating putting together a product (either downloadable, or physical), or a service related offering, start planning sooner, rather than later. The worst case scenario is that you have to change a few things in the future, before launching. I have been planning my upcoming eCourse ‘Virtual Business for Virgins!’ for over a year. I have tweaked its message several times, but the overall ‘guts’ of the product have remained the same – show people how to create and launch a virtual business in 30 days or less!

Having a solid marketing plan in place is also extremely important when planning and launching a new business – whether it be virtual, or not. In the second part of this two-part series, I will go over how you should ‘think in the now’ when producing a solid marketing and launch plan, instead of copying what people were doing years ago – just because it worked for them.

Real time marketing is upon us, ladies and gents. Jump on board, or be left behind. Plain and simple.

Anyone got any comments, insights, feedback and ideas on these first five points? Please jot them down below so we can ALL benefit from them – plus, feel free to include ideas for the second part of this series, too!

UPDATE: Part Two of this series is now LIVE and available HERE!

#NewBusiness Chit-Chat: If you started a Business tomorrow, what would it be?

In the last year I have started two virtual businesses. I’ve been heavily involved with both of them for a certain period of time, and then, once things seem to level out, and starting running on their own (and after I’ve hired people to run the businesses for me!), I step away, manage from a distance, and move on to the next project / start-up.

I love doing this…!

The First

The first was Virtual Staff Finder. This is a service that I started up purely to fill a gap that I saw in the outsourcing market, where my team of qualified sourcing experts match busy entrepreneurs with experienced, home-based virtual assistants here in the Philippines.

When I start it, I said I’d be happy with servicing 10 clients a month. We are currently serving an average of four times that amount, and it continues to become more and more popular!

The Second

This one has been in beta mode for around 4 months now. I am literally 4-6 weeks away from a full-blown launch of this new company, that I feel will revolutionize the way people outsource project-based work. I mean, its gonna be in a class of its own.

We’ve been testing our products and services with existing clients and a few newbies, and so far everyone has nothing but awesome things to say about the quality of the work, the speed at which its completed and the service in general.

More info on this soon, peeps.

What IS a Virtual Business?

This might differ from one person to another. However, my definition of a virtual business is that of a business entity that does not require YOU, as the owner of the business, to be present on a regular basis at any one location, in order for the business to function properly and ultimately make you money.

It doesn’t need to be ‘online’ (ie. an e-commerce store). It can even require office facilities. However, if as the head-honcho you have the freedom to come and go as you please, work from anywhere you want and fundamentally run the business at an arms length – THAT’S a virtual business.

Coming Soon: Virtual Business for Virgins!

I’m around a month or so away from finishing my first ‘real’ online product. I had actually wanted to get this out months ago, but, as you can tell from the first few paragraphs of this post – I’ve been busy building my virtual business empire!

This is going to be an eBook, Audio and Video content based product, and will talk you through how I’ve set-up my virtual businesses, and the steps you need to complete to be able to do it easily, and quickly (under 30 days, actually!) for yourself.

To help me finish things off and come up with a couple of hypothetical case studies to include, I’d like to ask you this question today, and engage in another one of our, always-popular, VBL Discussions.

If you were to start-up, or even just start PLANNING the start-up of a virtual business tomorrow, what would it be?

Over to you…

10 Quick Steps to Becoming a Virtual Entrepreneur!

To become successful as a virtual entrepreneur takes more than just building a few niche sites and relying on Adsense (although we do enjoy it, don’t we VBL Niche Site Project peeps!?). I’ve taken a huge journey over the last couple of years, becoming more and more virtual as time has passed. And I’ve loved every minute of it.

So, today I thought it would be a good idea to create a small selection of tips and tactics for everyone to follow, if they are not ‘quite there’ in regards to ‘going virtual’. And even if you are already classing yourself as a virtual entrepreneur, I’m pretty sure that there are a gems below that you can still put into place.

Enjoy.

#1 – Quit Your Job!

If you’re working a regular job and you’re on this blog, the chances are that you hate what you’re doing! Stop doing that!!! In this day and age everyone has something to offer the world. Cash in on your passion and start changing the world! Obviously, moving on from ‘cubicle nation’ might be easier for some than others. However, if you find yourself counting the hours and minutes to 5pm each day, the chances are it’ll happen sooner or later. Do it now, stick it to the man, and start something awesome!

#2 – Remove Yourself from ‘Biz Operations’ as Much as Possible

This one is more for those of you who might be running a ‘brick n mortar’ business already. Last year I did everything I could to go as virtual as possible. I achieved it. And the icing on the cake came this year, when I hired a COO to come in and run the show for me on a day-to-day basis. He does a great job, we connect several times a week via phone and face-to-face once a week for a proper catch-up. Having other people looking over your company might seem a little daunting at first, but the bottom line is that if you want to ‘go virtual’, its the only way you’e truly going to achieve that freedom.

#3 – Purchase a Light-Weight, Portable Laptop

Being virtual means being mobile! I used to carry around a huge Acer laptop. I liked it as I wasn’t traveling that much and used it as a ‘main’ computer. But the weight and size of it made being mobile a massive chore. I upgraded to a MacBook Pro a couple of years ago and felt liberated. However, this year I craved for even more lightweight freedom and purchased the 11″ MacBook Air – enough said. Combine that with my iPad and I am about as virtual as I wanna be!

#4 – Purchase a ‘Skype-In’ Number

This thing literally changed my life, when it comes to communication. Getting your hands on a Skype-In online number basically means that anyone can call that number (pick one from a massive list of countries to best suit your needs) and it will ring on your Skype account no matter where you are in the world. If you’re not signed into Skype at the time the call comes through, it’ll just go to your voicemail. It’s been truly invaluable to my virtual-ness.

#5 – Get Smart With Your Phone

I recently read a report somewhere online that said only 35% of people that own smart phones (Blackberry, iPhone, etc.) actually use them to make phone calls. Mind-boggling, isn’t it! But, if you think about it a little more – not so much. I’ve had my iPhone4 for well over a year now, and I love it. Before that I was a Blackberry user for years and years. Being able to check email, etc., on the run is essential to doing business virtually. Not only that, but the App’s available nowadays make owning a smartphone as a business owner an absolute necessity! They make everything easier, lets face it! And, there are some cool games, too.

#6 – Get Going with Dropbox

This one little piece of software has revolutionized the way I share files and work with my various virtual assistants and even my team in my company facility. It’s quick, reliable, has lots of storage space available, and is a breeze to use. Not only that, but Dropbox is one of those cool software app’s that allows you to sync it across multiple devices. I have my account hooked up to my iPhone4, iPad, MacBook Air and my iMac at home. Wicked! Get Dropbox now, seriously!

#7 – Take Your Inbox & Calendar to the Cloud

Whether you use Google’s suit of app’s, such as Gmail and GCal, or Apple’s ‘MobileMe’, or a combo of the two, like I do – taking your email and calendar (along with your contacts should you so desire) is probably one of the biggest jumps to make in going virtual, but also one of the most important. Not having your email and calendar handcuffed to just one computer is paramount in turning yourself into an all-living, all-breathing virtual entrepreneur!

#8 – Start Creating Passive Income Streams

This is as important as anything else on this list… Working hard to create passive income streams NOW, will benefit you (if you’ve done it properly) over and over again, with very little involvement in the future. Everything from niche sites and eBook’s, to membership sites and coaching programs. Like I said, we’ve all got something to offer the world. Just be sure that you create your passive income products with long-term in mind and avoid looking for a quick buck. It just doesn’t work that way anymore!

#9 – Hire a Virtual Assistant

Okay, so I’m a little biased when it comes to this one – for obvious reasons! However, having someone else (or a team of someone else’s!) help you run, support and grow your business is also very essential to enabling you to spread your entrepreneurial wings. I’ve spoken to thousands of people about working with virtual staff throughout my career and I can honestly say that it makes a lot more sense than most believe so, to begin with. Give it a go, and let me know how it all works out for you. I’m pretty sure you won’t be proving me wrong anytime soon!

#10 – ……………………..?

This is where I’d like the already-virtual VBLer’s out there to butt-in, and share their own pearls of wisdom when it comes to business on the move, setting up virtually and building virtual businesses in general. It doesn’t matter if you just have a quick resource to share, or a full-blown virtual business strategy! Most important thing is the share, my friends.

No topic is off limits, and please do feel free to post links below, too – just as long as they are relevant. I look forward to reading all your ‘injections’ to finish up the post!

When you’re done, I’d be very happy if you’d SHARE this post, below!