Chris, Author at ChrisDucker.com

Expert Tips on Running a Successful Webinar with John Lee Dumas

John Lee Dumas of Entrepreneur on Fire joins me to share his expert tips on running a successful webinar! We deep dive into how John has harnessed the power of webinars to grow his community and business, and the strategy he uses for running and promoting his webinars to make them a success.

Essential Learning Points From This Video

Why listening to your audience's pain points is key when creating your own product or service
How John 'removed barriers' that were stopping possible customers from making a purchase
One game-changing tactic that John has used to gain more webinar opt-ins
How 'closing' is a natural conclusion to the webinar process
John's advertising strategy for promoting his webinars

Click here for more information about my Youpreneur Incubator online coaching platform and how being part of this group in 2022 will help you achieve your best year ever!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s video, please share it by using the social media buttons you see on the player at the top of this page and don’t forget to subscribe to my YouTube channel for more videos like this.

How to Get Started with YouTube and Growth Strategies with Sean Cannell of Think Media

Sean Cannell of Think Media sits down with me to talk all about how to get started with YouTube and shares his top growth strategies for growing a YouTube channel! Sean explains that you can do almost everything from your smartphone, the importance of providing nothing but pure value in your videos for your audience and a few of his favourite strategies for channel growth.

Essential Learning Points From This Video

You don’t need a fancy camera to get started with YouTube, you can do everything from your smartphone!
The content value will always be more important than the production value
Create videos based on what your audience is asking for
Have the courage to jump on current trends
It takes time to build momentum on YouTube

Click here for more information about my Youpreneur Incubator online coaching platform and how being part of this group in 2022 will help you achieve your best year ever!

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How to Successfully Create and Market an Online Course with Amy Porterfield

Online course Queen, Amy Porterfield joins me to discuss how to successfully create and market an online course! Amy shares why she believes online courses can become a valuable asset when it comes to building your personal brand. She also breaks down her four-step method for creating online courses, the different marketing strategies to promote it, her thoughts on premium pricing and how to launch your course through webinars.

Essential Learning Points From This Video

Amy talks about where to start when it comes to creating online courses
Why you need to validate your audience before taking any steps to creating a product
Amy shares her pointers for coming up with a pricing strategy
What kind of content a bonus be focused around
The 'lifetime guarantee', how it can be tricky for a lot of entrepreneurs and how you can manage it

Click here for more information about the Youpreneur Incubator online coaching platform and how to become part of this group of high achieving, action-taking entrepreneurs, when we open the doors for a brand new intake of clients soon!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful!

If you enjoyed this video, please consider subscribing to my YouTube channel where I regularly post tips, strategies, random musings and ‘behind the scenes’ vlogs and more!

How to Develop a Profitable Speaking Career with Pete Vargas

Founder of Advance Your Reach™, Pete Vargas joins me to talk about how you can strategically takes stages to build your business, what you can do to become a better speaker and the different business models when it comes to developing a speaking career!

Essential Learning Points From This Video

Why Pete doesn't believe in the "road warrior" mentality of being a speaker
Pete talks about the five different types of stages out there and why the free stage is his favorite
How you can book more shows using the 1-2 punch method
The eight different digital and offline stages
How you can improve your own speaking skills

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful!

If you enjoyed this video, please consider subscribing to my YouTube channel where I regularly post tips, strategies, random musings and ‘behind the scenes’ vlogs and more!

Morning Routines and YouTube Growth with Amy Landino

In this video, I’m joined by Amy Landino to chat about morning routines and YouTube growth. We deep dive into Amy’s top tips for breathing new life into your YouTube channel, her book Good Morning, Good Life and how creating a morning routine has played a significant role in her brand and business.

Essential Learning Points From This Video

The 3 M’s that Amy built her morning routine on
Amy shares her keyword strategy: how to find them and use them
Why thumbnails and the first 48 hours after uploading your videos are critical to your YouTube strategy
Amy shares her own approach for engaging with her audience on Instagram

Click here for more information about my Youpreneur Incubator online coaching platform and how being part of this group in 2022 will help you achieve your best year ever!

Thanks for watching

How to Build a Successful Brand with Gary Vaynerchuk

In this video, I’m joined by my good friend, Gary Vaynerchuk where we deep dive on how to build an extremely successful brand in the 21st century! We discussed everything from monetization strategies, Gary’s take on how he’s built his personal brand and SO MUCH MORE!

Essential Learning Points From This Video

Gary talks about where he thinks Youpreneurs are now in today's market and what they should be focusing on
What Gary thinks about comments that say he's going to burn out
What is one of the biggest differences in the personal brand space between the people at the top of the tier and people in the middle tier
Gary talks about a tactical mind-set when it comes to business success
Why you need to use the long-term approach when it comes to your brand and monetization

Click here for more information about my Youpreneur Incubator online coaching platform and how being part of this group in 2022 will help you achieve your best year ever!

Thanks for watching

How to Make 2021 Your Best Year Yet

There’s going to be more opportunity in the next 12 months than there probably has been in the last five to ten years combined for us entrepreneurs. But, how do you make 2021 really count? In this video and blog post, I’m going to share with you one simple strategy that can change everything!

If this is the first time that you’re discovering me, I’m a serial entrepreneur and also a business coach that helps people build profitable future proof businesses based around their expertise and the people that they want to serve – I call it the business of you! So, if that sounds like you, you’re in the right spot going forward at the beginning of the year.

Let’s talk about what is going to happen this year, and how important it is to take the opportunities that come our way seriously and for the right reasons as well. At the end of the day, an opportunity is only really an opportunity if we grab it by both hands, put our energy and time into it, maybe even our finances and our resources into that opportunity, and take advantage of it.

The Power of Saying No

Here’s the thing – in order for us to make sure that we’re creating the mental bandwidth that we need in order to be able to capitalize on those opportunities as and when they come our way, we need to make sure that we’re focusing on the right things and that we’re saying yes to the right things, and no, probably a lot more often.

Why Our Yeses Are a Commodity

Our yeses are a commodity. They mean something and they have value behind them. When we summon up the bravery that we need to be able to say no to certain opportunities, the value of our yeses skyrockets and goes up through the roof! Saying no shouldn’t just be seen as some sort of passive answer that you throw out as and when you need to.

The fact of the matter is, it is your right to say no. When you’re building the Business of You, a business based around you and your expertise, people come at you from all different angles, wanting to pick your brain or to ask you for a little bit of feedback on this or some information or invite or something on that. You don’t need to say yes to all of those opportunities, in fact actually you should be saying no more.

We’re Always Connected

Now if you think about it, particularly in recent times, we’ve never been more connected as a human race. We’re always connected, all the time. We’ve also been pre-programmed to think that we need to ‘like’ something that we see from someone that we follow on social media, we need to send them a ‘heart’ or retweet and comment on something – but we don’t actually. We don’t need to do any of that stuff. What we need to be doing is guarding ourselves, our opinions, and we need to be guarding our time, more so than ever before in the history of us building our businesses.

Focus on Your Audience

Get a piece of paper and draw a line down the middle of it. On the left hand side, write down all of the things you said YES to, over and over again last year, and on the right side of the paper, write down all of the things you wished you said NO to and see how many things are leftover.

As entrepreneurs building a business around what we know, what we need to do is instead of saying yes to every little request that comes into our world, or lands in our inbox or in our direct messages on social media – what we need to do is start focusing on the small percentage of the people in our ecosystem, who are going to be willing, and making it blatantly obvious that they’re willing to invest their time, their energy, the money, their effort, but also the mindset into doing whatever it is you can help them achieve.

Continue Showing Up

Don’t get me wrong, be helpful, provide value, record your podcast, shoot your videos, post on social media – do all the things that you do to be great in the world. But, at the end of the day, focus your real energy, that real passion on the projects that makes sense; going to the places and the events that make sense, turning up to the right online calls that make sense, picking up on the right opportunities that makes sense but most importantly, in 2021 going forward, I want you to make sure that you are focusing on and investing in the right people. If you do that, not only will your business thrive through this year, but you will have the best year ever as an entrepreneur, I guarantee it!

Essential Learning Points From This Video

Click here for more information about my Youpreneur Incubator coaching and mastermind program and how being part of this group in 2021 will help you achieve your best year ever!

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Finish Up the Year Strong – 3 Things to Do Now!

We have six weeks left in the year, and I have never been more excited about a six week period than I am about the next six weeks! Yes, we have Christmas and New Year and all that fun stuff to come our way, but honestly I’m teaching all of my coaching clients right now that put their foot down on the gas, more than ever before in this year.

I just wrapped up a training session with some of my Youpreneur Incubator coaching clients, and I was reminding them of three things that they absolutely must keep doing between now and the end of the year, and as I do with all of our coaching sessions I was recording it. However, I believe that the message behind this should be heard by everybody right now, particularly those of us who are building businesses based around our expertise and our personal brands.

Here are the big three things that everybody should be doing, that many people will not be doing between now and the end of the year!

#1 Don't Stop Marketing

Many people are going to hit that pause button and you do not want to stop your marketing, you’re going to keep crushing! Keep emailing, keep selling, keep posting, keep launching everything that you’ve got plans to do, make sure that you go ahead and actually do it – push through with it. Many people that I’m working with are doing this, and I know that you can do it too.

#2 Carry on Providing Value

Secondly, over the Christmas and New Year period, carry on providing value. Carry on showing up with your podcast, carry on showing up with your videos, carry on showing up with the weekly digest newsletters and things like that, keep providing value because many people in your industry will stop! You don’t want to do that, you don’t want to lose that ground, so keep providing that value.

#3 Don't Forget About Q1

Lastly, don’t forget about quarter one of next year. You don’t want to come back from this break and you’re two weeks into January and you’re still trying to figure out what you want to do for that first quarter of the year. Don’t let that happen. Spend some time to sit down and actually start planning out that first quarter of next year and if you do that, there’s no doubt in my mind that it’s going to mean that you hit the ground running and you’re really springboarding yourself towards that success finish line going into next year!

There you go! Three quick tips that can ultimately make sure that you have a very, very strong finish to the year. Remember this, way too many of your competitors are going to take their foot off that gas pedal in the next four to six weeks or so. I’ve seen that happen over and over and over again, as you probably have yourself.

My advice to you is don’t follow them, put your foot down on the gas, push harder, not in a sleazy way, but push harder, have more energy and positivity and close out this year strong. Six weeks left, we can still make 2020 count more than ever before.

Essential Learning Points From This Video

Continue marketing even when as we come towards the end of the year
Carry on showing up for your audience during the Christmas period
Make sure you plan the first quarter of next year before the year is up
A lot of your competitors will take their foot off the gas, make sure you carry on pushing!

Click here for more information about my Youpreneur Incubator coaching and mastermind program and how being part of this group in 2021 will help you achieve your best year ever!

Thanks for watching

How to MAKE MONEY by Being… YOU! (Sounds Simple… Because It Is!)

So you’ve built up an incredible career: you’ve put in the time, the energy, the effort, the hours required to become somewhat of an expert in one particular niche or industry and now it’s time to actually start monetizing that expertise, and that experience.

Well, if that’s the case, then listen up! In this video, I outline five different ways you can make money utilizing your expertise and experience, your personality – the things that make you uniquely… well, YOU!

Essential Learning Points From This Video

Nobody ever said building a profitable business was easy, but it's possible to make it easier on yourself by simply doing what comes naturally... BEING YOU.
People are willing to pay for access to your experience and expertise.
Always remember to charge what you're worth and make sure you deliver incredible value.
Not all monetization strategies offer a quick return. In some cases you need to play the long-game.
It’s better to start small and scale than never start at all.
If you want to get recurring, predictive income every month you need to show up every month so bear in mind that’s not a tactic everyone will want to implement.

Thanks for Watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful!

If you enjoyed this video, please consider subscribing to my YouTube channel where I regularly post tips, strategies, random musings and ‘behind the scenes’ vlogs and more!

How to Do Book Marketing Right – My Top Tips for Success!

You’ve put in the work and finally have a brand new book that is ready to be shared with the world. What’s the next step? This is where any published author will tell you that it’s time for the real work to begin. Writing a book is the easy part – it’s the successful selling of it that’s tricky.

Ask any business author nowadays – whether you publish your book traditionally, through a publishing company, or self-publish it yourself… marketing and publicizing your book comes down to you.

There are lots of ways to get the word out about your book, but understanding how to do book marketing right will help you hit the ground running. Here are some of the basics I learned during my first book launch (that I’ll be using again in my next!) that I’d like to share:

1. Know Your Target Audience

Determine who your book will appeal to before setting a full strategy in place. Get to know who your ideal readers are, what their problems are and how your book can serve them.

2. Set Your Budget

Establish how much money you are going to spend on promotions such as travel expenses, paid ads, hiring a publicist or strategist, etc. For some this might be very little, if nothing at all – but, for others there might be a budget in place. Either way, stick to it.

3. Media Kit

Help make it easy for people to spread the word about your book, by preparing a media kit. This includes a short and long biography, professional hi-resolution photos of you and your book cover, as well as links to your social profiles.

4. Build a Book Home

Consider creating a landing page, or even a full website for your book to keep your readers up to date on its progress, along with any book signings or announcements. This is also a great way to add people on to your launch email list – so when you officially launch your book, you do so hitting the ground running with lots of pre, or initial sales.

5. Social Media Blitz

Use the flexibility of social media to your advantage. This is where you can provide sneak peeks to pull readers in, hold giveaways and contests, prepare quote images pulled from your book to give them an idea of what it’s all about. Build that buzz! I remember Periscope coming out just after my first book launch and saying to myself “Man, I would’ve been all over that if it was available to me at the time!”. Get active!

6. Do ‘The Rounds’

Hold a virtual book tour by making appearances on book review sites, contributing guest posts, ‘touring’ around relevant podcasts, hosting webinars, and more to help get the word out.

7. Book Launch Bundling

Package together some goodies along with your book to add more value for your readers. Try adding in options such as ebooks, videos, workbooks, courses or audiobooks to make it a no-brainer for them to purchase a bundle instead of just a single copy. Your hardcore fans and followers will be more than happy to buy a few copies to give away, as soon as you make it worth their while.

8. Utilize Your Email List

Reach out to your email subscriber list and keep them well-updated on your launch. You can also offer them exclusive promotions, or sneak peeks of the first chapter of your book – give them the inside scoop. They’ll love it!

9. Blurbs Matter

Start collecting blurbs before your book launch by providing advanced copies to relevant influencers. You can use them on the book cover, inside the book itself as ‘advance praise” and all over social media to help promote the launch when it comes about.

10. Post-Launch

Use all the steam built from the pre-launch and keep the buzz going by continuing to post on your blog with calls to action along with updates on any additions such as audiobooks, live events, book signings, etc.

Remember, a good book (much like a puppy!) is for life… not just for the launch (or Christmas!).

I know it seems like a lot and really, these are only the basics compared to advanced book marketing strategies that are out there, but if you are ready and willing to put in the effort of learning how to do book marketing the right way, then that already puts you ahead of the pack.

Writing and marketing a book is one of the quickest and easiest ways to position yourself as an expert in your industry. If you don’t have this active part of your Youpreneur Ecosystem in place already, you should consider getting to it at your first opportunity!