Chris Ducker

Expert Business Growth, Virtual Staffing & Personal Branding

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This year has been a bit of a rollercoaster, hasn’t it?

Looming recession. Political unrest. War. Oh, and we’re stilling handling a pandemic, right?!

Don’t get me wrong… I’m not going all ‘Debbie Downer’ on you. In fact, it’s quite the opposite.

PROGRESSION - NOT RECESSION

I’m writing to you today to tell you that we should be thinking about progression – not recession.

Here’s why… For instance, did you know that 57% of the companies on the Fortune 500 list were founded during an economic downturn? In addition, 92% of patents are filed during, or just after a downturn.

The fact is… we’re here right now – 2022 is one of these moments.

The shake-up of Covid has led to consumers driving new agendas, businesses embracing new sales, marketing and operational models, and new leaders are rising up.

Chances are we’re looking at more change in the next 10 years than in the last 100 years.

And… 9/10 times change is a good thing.

Looking ahead isn’t easy, especially in todays fast paced world. However, a way forward, complete with buckets of new opportunities to grow better businesses, better memories – heck, a better world – is just around the corner.

We need leaders to see and shape this future, and help us get there.

I’m doing my part – and I hope you’ll do yours.

YOU CAN’T HAVE IT ALL - BUT, YOU KINDA CAN!

We’ve all heard of the “you can’t have it all” myth. I’m here to bust that myth.

Actually, you can have it all. You just can’t have it all at the exact same time!

Zig Ziglar said “You can have everything you want in life, as long as you help as many other people as possible get what they want!”. The guy was right. I mean, it’s scary how true that is.

The more people I help build profitable businesses around their expertise, the more of my personal goals and dreams come true. But, they come to fruition in a ‘drip by drip’ cycle… not all at once, and I’m okay with that.

START PLANNING 2023 - NOW!!!

Q4 of every year is a time on my schedule that I’m busier than pretty much any other time throughout the year. Why? Because while others are starting to take it easy, I’m putting my foot down on the gas even further.

In the next 60-days, I am holding a 2-day retreat for my Round Table Mastermind, I’m opening the doors to the Youpreneur Incubator for our annual launch and I’m hosting another one of our popular 1-Day Business Breakthrough events.

Oh, and as the proud father to four kids… getting ready for Christmas!

If you’ve not done so already start reflecting on what you need to do to build a business around your life – not the other way around.

If you’re tired and burned out from coming out of the ‘Covid Cocoon’, hit the pause button and start planning what you need to do to go from burned out business owner, to an elevated entrepreneur, going into 2023.

I’m here to help you. Promise. But, you’ve gotta help yourself, too.

Start now.

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After a 2-week trip to New York, I’m back to work and wanted to write quickly on a few very important observations I had when I was Stateside. 

One of them catching me a little by surprise, too!

First up, the power of the personal brand is still very much alive and kicking! There’s been a good amount of chatter in recent months in regards to folks wanting to step into the shadows and ‘build a business’, not a personal brand. 

I want to squash this once and for all.

Your Personal Brand IS Your Business!

While I was in New York I did the closing keynote at ProfitCon for my buddy, Mike Michalowicz.

Throughout my time at the conference I was stopped over and over again by attendees (who I had never met before).

They told me that they’d been listening to my podcast for years, or had read my books, or had purchased my courses… or had seen me speak somewhere else before – and were now looking forward to signing up to the Youpreneur Incubator, or working with one of my companies.

You see, although it might have been a definitive moment, it wasn’t me speaking at the event that made them ready to work with me. 

It was because they had known me and my work for years and years. 

They ‘knew me’. They trusted me. And because of that alone, they were ready to get started.

Don’t underestimate the importance of playing the long-game when it comes to business, and especially to your personal brand.

I was also reminded about the importance of relationships.

In just one evening, which consisted of dinner and drinks with two separate parties, I confirmed four different affiliate partners that are now all-in on an upcoming launch we’ll be promoting soon.

These relationships have been formed over the last 7-8 years and this is the first time any of these folks are partnering with me officially. 

As I always say, relationships should be treasured – not used. 

All I needed to do was mention the upcoming promotion in conversation and they all agreed to jump on board to have some fun and make some money as part of the launch.

Finally… and this was the surprising takeaway, we had an incredible time at The Langham on 5th Avenue in NYC. I’ve stayed in hotels all around the world. Some better than others, obviously. But, the experience myself and my wife had at The Langham in New York was the absolute best we’ve had at any hotel, anywhere.

The attention to detail was spot-on. The staff were legendary – nothing was too much, or too little. And the building itself quickly felt like a home away from home.

The Big NYC Takeaway - Just Give a Sh*t!

They cared. It was clear from the moment we checked-in, to the moment our car came to collect us upon checking-out.

All too often we get stuck in the day to day running of our businesses that we stop looking at how things are perceived by our customers. The Langham in New York clearly don’t stop looking at these things.

They obsess over them. They give a sh*t and it’s crystal clear.

So, do likewise, my friend.

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In this video, I share 3 reasons why entrepreneurs should be reconnecting with nature for creative solitude and what it can mean for overall output as a business owner.

After living in the beautiful country of the Philippines for almost 18-years and not being able to stay outdoors for too long due to the hot climate, when we moved back to the UK 3-years ago, I fell completely back in love with nature.

It’s had a direct impact on how I feel day-to-day, my overall output when I’m working and as an added bonus, it’s kept me fit!

I hope this video gives you some motivation for making sure you get outdoors today and I promise, you’ll feel instantly better when you do!

Catch you in the next video.

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s video, please share it by using the social media buttons you see on the player at the top of this page and don’t forget to subscribe to my YouTube channel for more videos like this.

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In this video, I show you the behind the scenes of my remote online coaching set up!

Whilst on our short family staycation, I had an important coaching call for my inner circle, Round Table Mastermind clients.

Being the perfectionist that I am, I had to make sure that the quality and flow of the call was the same as it would be when I’m in my home office. Watch the full video to find out every bit of tech I swear by using to make online coaching a walk in the park!

Links to pretty much everything mentions are on my ‘Kit Page’, for easy browsing.

Products Mentioned in This Video

  • Apple MacBook Pro
  • Apple iPad Pro 12.9”
  • Apple Pencil 2nd Gen
  • Apple AirPods
  • Algato Facecam
  • Algato Streamdeck
  • Samson PXD1 Lav Mic
  • USB Dongle
  • Switchpod

Click here for more information about the Youpreneur Incubator online coaching platform and how to become part of this group of high achieving, action-taking entrepreneurs, when we open the doors for a brand new intake of clients soon!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful!

If you enjoyed this video, please consider subscribing to my YouTube channel where I regularly post tips, strategies, random musings and ‘behind the scenes’ vlogs and more!

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Marketing strategist, David Meerman Scott joins me to talk about how to turn fans into customers! We deep dive into David’s book, Fanoracy: Turning Fans into Customers and Customers into Fans, why he wanted to write this book with his daughter, the challenges they learned during the writing process and how they took it in turns to write the chapters. David also explains why it’s so important for businesses to create fans and why we should focus on creating more personal relationships with our customers.

Essential Learning Points From This Video

  • Why David wanted to write his 11th book with his daughter
  • David explains why fandom is for every kind of business
  • Why people feel safe when they're with their 'tribe'
  • How we can continue to stay truly connected in today's digital world
  • Why it's vital to build personal relationships with our audience

Click here for more information about my Youpreneur Incubator online coaching platform and how being part of this group in 2022 will help you achieve your best year ever!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s video, please share it by using the social media buttons you see on the player at the top of this page and don’t forget to subscribe to my YouTube channel for more videos like this.

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John Lee Dumas of Entrepreneur on Fire joins me to share his expert tips on running a successful webinar! We deep dive into how John has harnessed the power of webinars to grow his community and business, and the strategy he uses for running and promoting his webinars to make them a success.

Essential Learning Points From This Video

  • Why listening to your audience's pain points is key when creating your own product or service
  • How John 'removed barriers' that were stopping possible customers from making a purchase
  • One game-changing tactic that John has used to gain more webinar opt-ins
  • How 'closing' is a natural conclusion to the webinar process
  • John's advertising strategy for promoting his webinars

Click here for more information about my Youpreneur Incubator online coaching platform and how being part of this group in 2022 will help you achieve your best year ever!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s video, please share it by using the social media buttons you see on the player at the top of this page and don’t forget to subscribe to my YouTube channel for more videos like this.

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Sean Cannell of Think Media sits down with me to talk all about how to get started with YouTube and shares his top growth strategies for growing a YouTube channel! Sean explains that you can do almost everything from your smartphone, the importance of providing nothing but pure value in your videos for your audience and a few of his favourite strategies for channel growth.

Essential Learning Points From This Video

  • You don’t need a fancy camera to get started with YouTube, you can do everything from your smartphone!
  • The content value will always be more important than the production value
  • Create videos based on what your audience is asking for
  • Have the courage to jump on current trends
  • It takes time to build momentum on YouTube

Click here for more information about my Youpreneur Incubator online coaching platform and how being part of this group in 2022 will help you achieve your best year ever!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s video, please share it by using the social media buttons you see on the player at the top of this page and don’t forget to subscribe to my YouTube channel for more videos like this.

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Online course Queen, Amy Porterfield joins me to discuss how to successfully create and market an online course! Amy shares why she believes online courses can become a valuable asset when it comes to building your personal brand. She also breaks down her four-step method for creating online courses, the different marketing strategies to promote it, her thoughts on premium pricing and how to launch your course through webinars.

Essential Learning Points From This Video

  • Amy talks about where to start when it comes to creating online courses
  • Why you need to validate your audience before taking any steps to creating a product
  • Amy shares her pointers for coming up with a pricing strategy
  • What kind of content a bonus be focused around
  • The 'lifetime guarantee', how it can be tricky for a lot of entrepreneurs and how you can manage it

Click here for more information about the Youpreneur Incubator online coaching platform and how to become part of this group of high achieving, action-taking entrepreneurs, when we open the doors for a brand new intake of clients soon!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful!

If you enjoyed this video, please consider subscribing to my YouTube channel where I regularly post tips, strategies, random musings and ‘behind the scenes’ vlogs and more!

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Founder of Advance Your Reach™, Pete Vargas joins me to talk about how you can strategically takes stages to build your business, what you can do to become a better speaker and the different business models when it comes to developing a speaking career!

Essential Learning Points From This Video

  • Why Pete doesn't believe in the "road warrior" mentality of being a speaker
  • Pete talks about the five different types of stages out there and why the free stage is his favorite
  • How you can book more shows using the 1-2 punch method
  • The eight different digital and offline stages
  • How you can improve your own speaking skills

Click here for more information about the Youpreneur Incubator online coaching platform and how to become part of this group of high achieving, action-taking entrepreneurs, when we open the doors for a brand new intake of clients soon!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful!

If you enjoyed this video, please consider subscribing to my YouTube channel where I regularly post tips, strategies, random musings and ‘behind the scenes’ vlogs and more!

by

In this video, I’m joined by Amy Landino to chat about morning routines and YouTube growth. We deep dive into Amy’s top tips for breathing new life into your YouTube channel, her book Good Morning, Good Life and how creating a morning routine has played a significant role in her brand and business.

Essential Learning Points From This Video

  • The 3 M’s that Amy built her morning routine on
  • Amy shares her keyword strategy: how to find them and use them
  • Why thumbnails and the first 48 hours after uploading your videos are critical to your YouTube strategy
  • Amy shares her own approach for engaging with her audience on Instagram

Click here for more information about my Youpreneur Incubator online coaching platform and how being part of this group in 2022 will help you achieve your best year ever!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s video, please share it by using the social media buttons you see on the player at the top of this page and don’t forget to subscribe to my YouTube channel for more videos like this.