Personal Branding

You’re just 10 steps away from your
own powerful personal brand business!

The Content Marketing Travel Kit – Everything You Need to Create & Market Great Content on the Go!

chris ducker content marketing worldI just got back from an epic almost-5-week speaking tour which took me to two countries, eight cities and had me hopping on and off a total of sixteen planes from beginning to end. Phew!

It was tiring, sure. But it was also incredibly rewarding as I got the chance to meet new people, present at new events, connect with readers of this blog and listeners of my podcast, as well as create a ton of online content!

In fact, throughout the course of September, I published 3 blog posts and 4 podcast episodes – all of which were pre-written / recorded and fully scheduled, along with social media updates, etc., before I even got on my first plane – thanks to a solid content creation schedule in August and my great VA team.

However, the one thing that I’m most proud of in regards to content in September was the fact that I also produced a total of 30 videos in 30 days, as part of my Vidtember Challenge!

You can click for the playlist on YouTube.

When I announced that I was going to be doing this, some people thought I was nuts – but, mostly people were excited to see what I was going to put together and I even had several people join me in the challenge, which was awesome.

How I Did It

Planning – I did a little bit of pre-planning for shooting the videos, in regards to making a list of the type of content I’d like to produce. And I did produce a lot if – not all. Some ideas simply did pan out. I even shot one clip before leaving the Philippines, in which my wife joined me to talk about working together with your spouse. It was a popular one!

Shooting – I shot every video throughout the month with my iPhone5. I knew I would have to keep things as ‘mobile’ as possible. So, that’s exactly what I did. For noisy areas that I could be shooting in I brought along a external mic – all my kit is listed below!

Editing – I thought long and hard on this one. I usually give my raw video content to my Video VA for him to edit it all together. However, timing wasn’t going to be on our side throughout the month, and I’d have had to get a week in advance of recording if this was going to work. Something I didn’t want. So, I decided I was going to edit the videos quickly myself. On the road.

My Video VA put together a cool intro and outro animation, as well as a lower third graphic (typically sits at the bottom of the screen with a name or something similar for a few seconds at the beginning of a video), I then dragged them into a Screenflow document and simply used it as a template file. As I’d shoot each day, I’d import with my iPhone cable and simple drag and drop into Screenflow, and that was that!

Uploading – When I decided to do this I knew that I was going to be in places where the internet connection was not going to be a problem, so uploading the videos wasn’t going to be an issue.

The Kit I Used to Do It

Anyone that knows me knows that I am an incredibly light traveler.

I despise having to take anything ‘extra’ on trips ‘just in case’. I’d rather leave it, whatever ‘it’ my be and purchase whatever I need – if I truly need it, when I’m on the trip.

Here’s a collection of things that were in my shoulder bag (this is the one I have, in case you’re curious!) at all times, so that I could create great video content on the go, without hassle, no matter where I was!

There’s also a few extra bits and pieces in there, too – which show you how I roll on the go.


Note: Some of the links below are affiliate links.

1. 11” MacBook Air

2. Olloclip iPhone5 Lens Kit

3. Kensington Presentation Clicker

4. Apple VGA Adapter

5. Mophie iPhone5 Battery Casing Headphone Adapter

6. Cross Ballpoint Pen, Highlighter and Sharpie

7. Pocket Moleskin Notebook

8. iStabilizer SmartPhone Extension Arm

9. SystemWell Ultimate Immunity (The absolute BEST mulitvitamin I’ve EVER taken!)

10. Beats Headphones

11. Business Cards

12. Altoids Breath Mints

13. iPhone5 External Mic

14. Mophie iPhone5 Battery Casing

Almost Quitting!

Overall, it went very well. However, I have to admit there was one day that I was tired, and by 10.30pm I hadn’t shot a clip that day.

I was sitting in the hotel bar enjoying a nightcap with my best bud, Pat Flynn and told him that I hadn’t shot today’s video and that I would just catch up tomorrow. He looked at me with a very serious face and said, “Dude, you can’t miss a day! Come on, let’s shoot one together right now, so you stay on track!”. So, we went up to my room and shot the clip and I quickly knocked it together in Screenflow and uploaded it.

Thanks, Pat. 🙂

The Results?

All in all, the 30 videos I shot as part of the Vidtember Challenge have garnered (at the time of this post being published) over 5,500+ views combined, an average of 186 views per video.

Not to mention the fact that they were shared countless times via social media, introducing me to new audiences and will obviously continue to be linked to and shared on this site, as well as by other people online. That’s the great thing about online content – it doesn’t disappear.

More and more people will stumble over that content for months, if not years to come – and it’ll continue to serve my community (both present and future) by helping, inspiring, educating and entertaining them.

Simply awesome!

Question: When was the last time you set yourself a content creation challenge? How did you go? Share below.

Download Your Free Copy of 
my Personal Branding Roadmap!

You’re just 10 steps away from your own
powerful personal brand business!

We collect, use and protect your data in accordance with our Privacy Policy.

You may also be interested in...