The Content Marketing Travel Kit – Everything You Need to Create & Market Great Content on the Go!

chris ducker content marketing worldI just got back from an epic almost-5-week speaking tour which took me to two countries, eight cities and had me hopping on and off a total of sixteen planes from beginning to end. Phew!

It was tiring, sure. But it was also incredibly rewarding as I got the chance to meet new people, present at new events, connect with readers of this blog and listeners of my podcast, as well as create a ton of online content!

In fact, throughout the course of September, I published 3 blog posts and 4 podcast episodes – all of which were pre-written / recorded and fully scheduled, along with social media updates, etc., before I even got on my first plane – thanks to a solid content creation schedule in August and my great VA team.

However, the one thing that I’m most proud of in regards to content in September was the fact that I also produced a total of 30 videos in 30 days, as part of my Vidtember Challenge!

You can click for the playlist on YouTube.

When I announced that I was going to be doing this, some people thought I was nuts – but, mostly people were excited to see what I was going to put together and I even had several people join me in the challenge, which was awesome.

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Going Virtual: How to Outsource Your Online Video Marketing Effectively

videoI’m back with the fifth installment of my Going Virtual series of posts in which I zoom in on a specific aspect of marketing a business in today’s fast-moving business world and show you exactly, step by step, how you can get on top of this one topic, even taking it to the next level – all with the help of virtual staff.

In this post I’m going to show you how to outsource your online video marketing, to become super productive and way more successful than you thought possible, when it comes to this particular medium. Online video is huge, we all know this, yet so many small business owners that I sit down and chat with, still haven’t got started utilizing the power of web video and what it can do to catapult their brand, and ultimately increase their profits.

My goal in this post is to help YOU get started with online video marketing, by sharing with you the following strategies for producing and promoting videos. We are going to discuss brainstorming ideas for content, all important video SEO and how you can free up your time while growing your business with the help of a virtual assistant focusing on helping you with your online video focus. Let’s begin.

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3 Content Marketing Tips That are So Easy to Follow, that They Actually WORK!

content-marketing-tipsGetting involved with content marketing is one of the easiest ways to create a tribe of fans and followers online, which in turn helps you market your products and services, as well as help potential customers and clients by answering questions, providing support, etc.

I’ve already touched base on the subject on a couple of episodes of the New Business Podcast, with guests C.C. Chapman and Jay Baer. I’m also in the process of putting together a complete guide to working with virtual assistants to help you with the research, creation, publishing and marketing of content online – watch this space!

In today’s video I give you a few tips that have worked really well for me. I mean, this simplistic approach to content marketing REALLY DOES WORK. Check it out below, and please feel free to share it with your buddies if you like it!

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11 ‘Online Video’ Content Ideas to Help Market Your Brand & Business Online!

When it comes to the world of online video, I’ll admit, I’m still learning (even after almost 15-years of flirting with it!) – but, there’s one thing I do know for sure… it works. Plain and simple.

I’ve had a lot of emails and tweets recently from people that have started to get active with their online video production, which is awesome!

Amongst all the questions I’ve gotten, from “Does quality really mater…?” and ‘What’s the best camera to use..?”, to “Who does your cool video intro…?” (It’s the guys over at Splasheo, for your info!) – the one topic that has stood out above and beyond them all is about content.

What type of content is best for video and what kind of content should we be creating to help market and promote our businesses online? Well, I thought I’d shoot this quick video myself, to answer the question, and give you lots of ideas! Enjoy.

For you text-heads out there, here’s the list… although, by watching the video you’ll see my own examples of all these different ideas and concepts, as a little inspiration.

  • Talking Head Stuff
  • Location Shots
  • Interviews
  • Split Screen Convo’s
  • Live Speaking Footage
  • Behind the Scenes Stuff
  • Unboxing Clips
  • Event / Conference Walk-Thru’s
  • Business Promo Clips
  • Answers to Community Questions

What about No. 11 Chris….?!

I know, the title of the post says 11 ideas, right…? Well, that’s where you guys come into play! I’d like you to add to the discussion by giving us a little info on just ONE thing you’ve shot on video and posted online.

The fact is that nobody has a monopoly on good ideas. We can ALL inspire and motivate each other to get better at what we do when it comes to producing great online video content. Share your video with me on Instagram by using the button below!

DM ME ON INSTAGRAM

Additional Resources

Myself and the team have used Canva for years and their new video editor has been a game changer when it comes to creating new marketing videos! If you’re new to video editing, or you simply want to be able to knock a few quick videos together, I highly recommend checking it out. You can even get started by using a free account to get a feel of it first! 

With so many tools available to us, it can be overwhelming to figure out which ones truly work. Well, you’re in luck! I’ve put together this resources page featuring all of the tools we personally use as a business, and have had a test-drive by yours truly. Catch you in the next one.

Website Pick-Me-Up: 3 Subscriber’s Get a Good Grillin’ from Me! (Video)

Website Pick-Me-Up!Earlier on in the week, I posted a status update over on our Facebook Community, asking for people to volunteer their websites for a bit of a ‘beat down’!

I was astounded with how many people submitted their sites for public critiquing, but also happy to see so many great site authors following me online – even though they are doing just fine on their own, by the looks of things!

I’d love to have the time to go over every site in detail, however, I don’t. After scanning all of them, I selected these three that I felt were almost there, but needed a few tweaks in place, in order to get to the next level.

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The ‘New Business’ Manifesto

New Business Manifesto

Throughout the course of a normal week, I’ll receive hundreds of questions from small business owners and startup entrepreneurs on the subject of starting and growing companies in today’s incredibly fast moving business world.

A lot of the time they are via our Facebook Community, and I’ll reply there directly. Sometimes its on Twitter, and some times via email. Bottom line: I freakin’ love hearing from you – regardless of how you reach out. So, please don’t stop!

One thing that I really love is the fact that the large majority of these messages come in from people that have already taken and finished my free training course, the ‘New Business’ Bootcamp, giving them a great kickstart in the process!

But, growing a business in today’s market is not just about learning how to blog, podcast, how to utilize online video, or work with virtual assistants (to name a few of the subjects tackled in the bootcamp). It’s also just as important to have the right mindset, than it is to have the skills!

We need to encapsulate EVERYTHING that we should ALL be about, in regards to changing the way we startup, market and build our businesses in today’s economy, so I bring to you, the ‘New Business’ Manifesto!

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35 ‘New Media’ Marketing Tips, from Top ‘New Media’ Experts!

I’ve been knocked sideways by how fast some entrepreneurs create, launch and catapult a business to success in recent years.

They seem to be fully immersed in the New Business Manifesto way of life!

All you need to do is flick through the pages of Entrepreneur magazine, or tune into ‘Tech Stars’ on Bloomberg to see how the movers and shakers of the new economy are getting shit done in todays business world.

As an entrepreneur, it’s incredibly exciting to see!

So, I decided to go out and grab ahold of the people that are making a difference in what they are doing in the business world, and more importantly HOW they’re doing it. What follows, in no particular order, is their answers to one very simple question.

I’ll kick things off, if thats okay with you…

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