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12 Ways to Use Periscope to Build Your Personal Brand! [Infographic]

If you’re focusing on building a personal brand, you simply MUST get active on Periscope!

I’m on Periscope. Follow me @chrisducker

You might be thinking, “Wait a second Chris, I was just getting a handle on incorporating Instagram and YouTube into my brand building strategy and was even considering the idea of doing a podcast – and now I need to learn Periscope?!!”

Well.  Yes… and No.

NO because you don’t need to ‘learn’ Periscope, because there’s really nothing to learn. As you’ll soon see from this post, functionality is quite easy and there’s no reason why we can’t have you doing your first live broadcast (if your a newbie) in 15-minutes from now!

YES because the only thing you need to say YES to is actually ‘doing’ Periscope. It’s in the consistent doing of periscope that you’ll find traction with your brand building.

What’s This Periscope Thing All About?

For me, Periscope is about intimacy and simplicity.

  • No editing.
  • No webinar slides.
  • No countdown timer.
  • No commercials.

And if done correctly and consistently I believe Periscope will become the go-to platform for personal brand builders who wish to deepen their relationship with their audience. But wait. There’s more…

It also means that emerging brands now have an opportunity to build an intimate and loyal following with a global audience too. And even faster than ever before.

I truly believe this is truly going to be a game-changer. And it’s all happening right now – in real time.

Periscope is about living in the moment, candid and unscripted. In fact, the more candid and unscripted it is – the more engaged your audience will become and the more hearts you’ll get – you’ll love those bloody hearts, trust me – they’re addictive! So whether you’re a brand builder, a speaker, an author, or an emerging entrepreneur looking to bring your innovation to market – you’ve got to get on Periscope. You can download the app on iOS devices, or on Andriod, too.

Interested? Good!

Here are twelve ways that you can use Periscope to build your personal brand! 

PERISCOPE

#1 Keep it Candid

Don’t stress about trying to come up with the perfect topic to discuss.  Be you, and be vulnerable.  In fact, why not have your first broadcast be about the fact that it’s your FIRST broadcast!?  Seriously.  This is a perfect way to turn the tables on your viewers and make the show about them.  Ask them what kinds of broadcasts they like to see, and what they feel makes a good or bad broadcast.

#2 Entice with Your Title

What’s amazing about Periscope is that no topic is too small.  Even people with broadcast titles like “I’m bored” are getting a live audience.  Yes, it’s cra-cra… I know.  So take a few extra moments to think of a title that would entice you to want to join in.  (And don’t’ over think it).

#3 Acknowledge Your Viewers

Unlike a webinar which requires you to have content you’re teaching, with about 10% given to Q&A, a good Periscope session is all about hanging out with your audience – and that begins with personally  acknowledging the profiles that enter your broadcast.

#4 Ask Questions

Some of your viewers will only be there to watch, and some will be there to be a part of the conversation.  Help draw out these viewers by asking questions.

#5 Don’t be Afraid to ‘Go Off’ on Tangents

Periscope is all about being authentic and REAL, and the reality of intimate conversations is that sometimes they get off topic or go down a path of reminiscing on a story from your past.  So don’t be afraid to keep it real.  Go off on tangents and enjoy where the conversation takes you.  Even if your broadcast topic is about teaching a specific thing, still have fun with it.

#6 Ask for Some ‘Love’ and ‘Shares’

Hearts are currency on Periscope. The heart count shows how much people are enjoying what they’re watching and your total hearts received (which Periscope refers to as “love”)  will be displayed under your profile, becoming somewhat of a social vanity metric.

Likewise, we’re all more adapt to acting on recommendations from people we know, than complete strangers. Because of that – ask for people to share your scopes – they WILL do it, and it WILL help grow your Periscope following!

#7 Follow Those that Show You ‘Love’

After your broadcast is over you can view vital stats, such as how many total viewers you had, how much ‘love’ you recieved, etc., and even WHO sent you love (right down to the # of hearts they sent). This is a great opportunity to follow those that like you.  It’s also a great opportunity to offer a follow back for those people that show you the most “love” during a broadcast.

#8 Build a Following by Broadcasting Often

I have no doubt that the most successful broadcasters on Periscope will be those that broadcast often. How many times is ‘often’? At this point in the game I have no idea, but I wouldn’t be surprised if we see 10-20 broadcasts a day coming from popular personalities. I’m averaging one a day, but sometimes pop on for a second when I have some downtime.

#9 Play ‘Show and Tell’

You can never go wrong playing ‘show and tell’. So give your viewers a full experience of your broadcast by showing them a 360 degree view of your surroundings. This includes introducing them to people near you, along with showing them any interesting items that happen to be there.

I’ve shown people around my home office, discussed items such as podcast mics and even dragged my wife (affectionately known as Mrs Quack online!) onto a couple of broadcasts, which has always got a nice burst of hearts… I wonder why?!

#10 Act Like You’re Hanging Out with a Friend

Think about the last time you and good friend got together. Did you feel as if you had to have an agenda? Did you worry about whether or not they would laugh at your jokes? Did you feel as if you couldn’t pause the conversation to get a drink of water? All of these things that might be seen as unprofessional in a webinar are 100% the ‘standard’ on Periscope.

That doesn’t mean you can’t teach anything or have an agenda of what you’d like to discuss, but don’t hold too strictly to it. Periscope is all about living in the moment – and communicating that to your audience.

#11 Explore With “Me’

Sharing exciting, or engaging experiences is typically how strong friendships are born. Now just imagine being able to have that kind of power on-demand, with the entire world! Yeah, pretty powerful stuff right?

So the next time you explore something new like trying new food, seeing new places, meeting new people… or even using new gadgets – take the world with you. It will bring a human element to your brand and give your viewers a deeper connection since they are truly sharing this moment with you in real time.

#12 Learn From Your Replays

Great athletes watch themselves on tape in order to get better.  And since Periscope saves your broadcasts you can use this feature to your advantage by taking a look at your own performance to see how you could improve. Don’t be harsh on yourself. This is a work in progress, especially if you plan to be in business for the long haul it’s all about incremental improvement. And if you don’t like what you see, you can easily delete it, or simply wait for Periscope to delete it automatically… 24-hours after you end your broadcast.

How Does Any of this Help with Brand Building?

Here’s the Paradox of Periscope…

While I don’t see Periscope becoming the go-to place to generate more leads and sales for your business (not directly, anyhow), I do see Periscope becoming an accelerator to helping your existing leads convert – and a lot of the time, faster.

Why is that?

To put simply, the mere fact that your audience can tune in and see you live will prove that you’re real, and demonstrate that you care enough to connect with your audience, customers and prospective customers.

None of this means you should stop posting YouTube videos, Instagram, or Twitter. It just means you should consider sharing a few of your private moments with the world – it’s all about P2P… People to people.

So, don’t waste anymore time. Download the app, connect with me and other people, watch, have fun, interact, give some love and then start broadcasting yourself.

And be sure to follow me @chrisducker – see you soon!

What did you think of this infographic? I’d love to hear from you. Please drop me a tweet, or a quick message on my Facebook Page! And, as always, if you know of someone that might benefit from seeing this, please do share it with them – they won’t be mad at you for providing them value. Promise!

7 Email Hacks That’ll Turn You Into an Insanely Productive Entrepreneur [Infographic]

Let’s face it, there isn’t an entrepreneur on this green earth of ours that wouldn’t want to cut down the time they have to spend managing their email on a daily basis.

It’s a subject that I’ve blogged about countless times, as well as covered on the podcast, too. Yet, for some reason so many ‘productive entrepreneurs’ continue to be bogged down by the never ending abuse that their inboxes battle with – and not all that productive in the process!

Nowadays, email has become the go-to source of communication. Some of us have learned to handle it in ways that doesn’t stun our productivity, some haven’t.

To help in the struggle, I decided to put together this infographic with my top tips and hacks to help you manage the inbox madness and become an insanely productive entrepreneur in the process.

If you enjoy it, please consider sharing it with your other business buddies!

EMAILHACKS

What do you think? Grab any new tips?

Again, email is a tool – it’s not something that should control your day.

Keep that in mind, practice some of these hacks and I promise you’ll be spending more time on the things that really matter, both business and personal related. Being a productive entrepreneur is one thing – but, being a productive father, mother, husband, wife, mentor, coach, boss… whatever… is even better!

If you liked this post, please reach out to me on Twitter and let me know!

I’d love to hear from you.

6 Ways to Make Money While Building an Online Business

I’ve worked with thousands of entrepreneurs over the years. Coaching, consulting, speaking engagements, workshops, masterminds, through my Free 7-day ‘New Business’ Bootcamp (if you’ve not signed up for instant access yet, do so today – it’ll be gone soon!) – you name it, I’ve done it.

And from all the struggles and fears that I’ve come across, there’s one that crops up more than others on a regular basis… lack of income.

Actually making money while you’re in the process of building an online business is not as easy as many online will have you believe. However, it is possible – if you play your cards right, hustle a little, and position yourself in a market where there are people that need what you have to offer.

Notice how I said need what you have to offer – not want. That’s the biggest ‘secret’. Creating something that people truly need – something that solves a problem.

To solve the problem of coming up with ideas to work on, to help create income while building an online business, I put together this infographic, which I hope serves as a little inspiration, as well as practical guide to making money online – a topic I generally stay away from, in the broad sense of the term.

Bottom line is that this is business – we do need to be seen to sell and to be a successful business owner, you’ve got to make money – that simple.

passive-income-streams-online

I believe that creating revenue and earning a profit while building an online business is possible. I’ve done it myself – I’ve helped many, many others do the same.

It all comes down to knowing who you’re helping, what their problems are, and most importantly – creating a solution to a problem that they will happily part with a little hard earned cash for.

Feel free to grab and share the infographic with your entrepreneurial buddies and if you have any questions, or fancy giving me feedback / ideas on this, or for future graphics I might put together, I’d love for you to hop over to the Facebook Page and interact with me directly there! Thanks for stopping by today.

Walking Through the Redesign of Chris Ducker Dot Com

Unless you’ve visited this site for the first time in the last month or so, you’d have noticed some big changes… like the way the entire site looks and feels!

I recently switched over from a WordPress theme based site to the Rainmaker Platform, which is the latest offering and now the main focal point for the Copyblogger Media team – and wanted to show you the reasons behind WHY we made the changes we did.

In a nutshell, Rainmaker is a one-stop online publishing and business building platform – and it rocks!

I’ll publish another walkthrough post in the near future showing you all the bells and whistles that Rainmaker provides online business peeps like us, but for this post I wanted to answer a whole load of questions that have come in via email and Twitter, asking for details and insights on how we went about the redesign process. So, here ya go!

Out with the Old, in with the New!

The old site had been in the same design form since 2012 and had served me very, very well indeed, helping me grow my mailing list to over 35,000 subscribers, attracting and serving an ever-growing online audience and generally just being my ‘home’ online – a home I was very proud of.

But, if you looked at the site on a mobile device, although responsive, it wasn’t all that great.

Also, the design elements themselves, like the fonts, colors, etc., were out of date, as you can no doubt imagine.

Along comes Brian Clark and his team at Rainmaker and everything changes… As you can see, a LOT of work went into the redesign of the site and I am over the moon with the way it ended up.

Design DOES Matter!

It drives me crazy when I hear people say that design doesn’t matter – that’s complete BS.

Design most certainly does matter.

When someone visits your site for the first time, you have 4-5 seconds to convince them to stay. That’s it. If your design is crappy, they’ll leave. If it’s awesome, they won’t. It really is that simple.

Obviously, following ‘good looks’, what really does matter is how you’re helping them by being on the site – but, that first impressions does count and you only get one chance to make it, so you have to make sure it’s a good one.

What did you think of the redesign of ChrisDucker.com – like, dislike? I’d love to hear from you. Drop me a Tweet and let me know, and if you have blogger and entrepreneur friends that are active online, or thinking of upping their online game soon, please share this with them on Facebook – I’m sure it’ll help them out a little.

2014 ChrisDucker.com Community Review and a Preview on What’s Coming in 2015

Simply put, 2014 has been the best year of my entire business life. I say ‘business’ life, as nothing can beat things like marrying your best friend and becoming a Daddy several times!

With everything that we go through as entrepreneurs, I believe it’s important to look back on each year with wide open eyes and celebrate our goals, as well as to evaluate the reasons why they were achieved (or not!).

This year is no different and after the year that I’ve had, it’s actually a hard thing to do! I mean, where do I start? It’s been such an epic year for me in so many different ways, much of it because of you, my community – for which I am so grateful for.

So many milestones. So many memories.

So, here are my biggest, fondest memories of the year – it was tough to pick just a few and they are listed in no particular order of awesomeness, as well as my biggest takeaways and a look into the future, with what I have planned for next year!

…

READ POST

Why You Need to be Injecting Humor Into Your Message

This is a dual video / written blog post. The message in both is roughly the same. Pick which medium you like the most, and consume. 

The importance of inserting humor into our online content every now and then is important, for a number of reasons.

Regardless of what type of online content you’re creating; whether it be blog post, or podcast, or video – or perhaps just content that’s being published solely on your social media platforms; injecting humor from time to time can be the difference between people sharing a piece of content, or not.

I do it on my podcast. On stage. In my book. Here, on the blog.

Consuming & Sharing

Obviously, when we create content for our audience, we want them to go ahead and consume that content. Regardless if it’s for inspiration purposes, or educational – or perhaps just for a bit of entertainment, whatever the case maybe.

However, the real secret in getting and growing an audience online is ultimately not only having your audience consume that content, but then going ahead and sharing it with the people that they know online.

Even if you’re not a super funny person, I’m sure you’ve said things in a certain way before in the past with the people that you know, love and trust… that has made them laugh.

If you’ve done that, you can probably do it with your audience as well.

Think about it, your audience is following you for a specific reason, a specific solution to a problem, or maybe just for your personality. Regardless, they’re following you.

Be you.

Become Somebody’s Favorite!

As my friend, Jay Baer said in our recent podcast chat – you want to be somebody’s favorite.

Or more optimistically, you want to become the favorite to a whole lot of somebody’s.

So, go ahead and inject a little bit of humor every now and then into your content – your audience will love you for it.

The Content Marketing Travel Kit – Everything You Need to Create & Market Great Content on the Go!

chris ducker content marketing worldI just got back from an epic almost-5-week speaking tour which took me to two countries, eight cities and had me hopping on and off a total of sixteen planes from beginning to end. Phew!

It was tiring, sure. But it was also incredibly rewarding as I got the chance to meet new people, present at new events, connect with readers of this blog and listeners of my podcast, as well as create a ton of online content!

In fact, throughout the course of September, I published 3 blog posts and 4 podcast episodes – all of which were pre-written / recorded and fully scheduled, along with social media updates, etc., before I even got on my first plane – thanks to a solid content creation schedule in August and my great VA team.

However, the one thing that I’m most proud of in regards to content in September was the fact that I also produced a total of 30 videos in 30 days, as part of my Vidtember Challenge!

You can click for the playlist on YouTube.

When I announced that I was going to be doing this, some people thought I was nuts – but, mostly people were excited to see what I was going to put together and I even had several people join me in the challenge, which was awesome.

…

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10 Reasons Why Every Entrepreneur Should Attend Tropical Think Tank 2015

DON’T DELAY: ATTEND NEXT YEARS EVENT – SECURE YOUR SLOT TODAY!

The online business landscape changes at an insane pace and it is up to entrepreneurs to stay abreast with the latest news if they want to stay relevant.  Events and conferences are the perfect way to blend work and meeting new people, but sometimes it can even be more than just that – here are a few more reasons to how Tropical Think Tank can be a cornerstone in your entrepreneurial journey.

To get a feel of just how much of a ‘different’ event Tropical Think Tank is, check out this quick video, showing behind the scenes and more:

1. Upgrade You & Your Business!

Being an entrepreneur means that you have to constantly keep your ear to the ground and update yourself on what is happening.  Attending events gives you the chance to see what new business ideas and strategies are out there and how you can apply them to your own business.

2. Get Up Close & Personal with Industry Influencers

One of the best perks of getting to attend events and conferences is the chance to meet industry influencers. Listening to podcasts and blogs are always helpful but nothing really beats the real thing when (if you are lucky!) you get to chat with a leader or an influencer in your industry. Tropical Think Tank offers an intimate beach setting where you get to spend a week meeting with these leaders, along with the chance to actually interview the speakers on what is on your mind.

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30 Online Videos in 30 Days – I Must be Nuts!!! (The #Vidtember Challenge!)

Note from Chris: There are two ways to consume the content within this post. Either carry on reading, or watch the quick clip above!

I used to do a lot of online video. Tips, tactics, me waffling on about something I’m passionate about, or irritates me – you know, the usual stuff.

However, last year as I was writing Virtual Freedom, I did less and less video. It wasn’t because I no longer liked doing video, but because I was simply too busy writing to find the time to get in front of the camera.

Now that the book has been launched and I’m over the initial promotional hurdle (with great results – thank you to everyone that’s purchased a copy!), I’ve decided that it’s time to get back into the video saddle again.

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3 Cities, 400+ Guests & Plenty of Memories – The ‘Virtual Freedom’ USA Book Tour

cd signingWhen I finished writing my book, Virtual Freedom, I was happy with the outcome. I’d worked hard on the manuscript, and even though I learned a fair few lessons along the way, overall, I knew that I had produced the absolute best book that I had inside of me on the subject of working with virtual staff.

I also knew that following its release, many people would buy it. Read it. Review it and (hopefully) tell others about it. All this has happened and I’ve been floating on cloud nine since its launch in April, as I continue to ride the wave that its initial launch has created.

However, nothing could prepare me for what I would experience as I came face-to-face with the readers of the book, as I went on my US Book Tour. I was excited to speak at events and do signings at three different US cities this past month.

…

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