A couple of days ago I presented at TBEX, the worlds largest Travel Blogging Conference, in Toronto, on the subject of working with virtual assistants to make the transition from ‘blogger to business owner’ as easy and productive as possible.
One of the talking points was the importance of building a personal brand.
Building a personal brand online with the help of a virtual assistant is a start way to add value to your online presence. In fact, it’s needed into today’s business landscape, more than ever in the history of business and entrepreneurship.
A ‘personal brand’ is synonymous with your reputation, and refers to the way other people see you. Ask yourself what you want people to say about you when you’re not around – the answer is directly related to your personal brand.
It takes time to build up a reputation and become a trusted authority, or expert in your field – which is necessary when building any type of successful brand. However, there are certainly a few simple first steps to building a personable image, creating rapport and gaining trust as an online entrepreneur that you can have virtual staff handle for you.