Chris Ducker

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Why You Need to Slow Down to Achieve More

January 19, 2016 by Chris Leave a Comment

slow-down-more

I’ve been thinking a lot about speed recently…

  • The speed at which I can read a book.
  • The speed at which I can hit my goals.
  • The speed at which I can sell out a new event.
  • The speed at which I can connect with my community every day – both inside our private membership and via social media.

Lots and lots of thinking, and all based around speed. Then it hit me… “Chris, this is all very well, but man… you’re going to get very tired, very quickly if you keep going at this pace!”. And I’m right.

I’ve burned out before (twice!), and it won’t happen again, I tell ya!

Why not slow down to achieve more?

Know When to Slow Things Down

Entrepreneurs can get caught up in a spiral of never-ending working, networking and promoting – which is why it’s important to know when to slow things down… to achieve more.

Slowing down helps you make sure that you don’t steamroll into projects, waste resources like time (our most valuable commodity) and money, and it can ensure that your entrepreneurial growth succeeds, above and beyond expectations.

Not only that, but when you slow down, you become more relaxed – we must switch off from time to time. Doing so is good of our health, our relationships, our business. Everything.

Rebooting, Regrouping, Refocusing

It’s this rebooting and regrouping that so many personal brand entrepreneurs need to start embracing… hell… we need to start falling in love with the darn concept!

Doing so will also help us focus on the bigger picture. The more important aspects of our brands and business. Things like our overall consistency in producing high quality content to help our audience, as well as the relationships that we have with our audience members… AKA. Our Community. AKA. Our Customers!

So, think about being more deliberate with your actions. With the projects you work on. With the time you spend doing what you do, and with whom you’re spending it with.

Thinking about what you can do, what changes you can make – to slow down to achieve more.

What do you think of this ‘slow down’ message I’m harking on about? Tweet me, and let me know!

How to Create and Promote a Blog Post ‘Perfectly’ Every Time

September 1, 2015 by Chris Leave a Comment

Important Note: The ‘Process Blueprint’ featured in this post is one of our monthly deliverables at Youpreneur.com. These workflow process documents, along with other exclusive content, as well as our private mastermind forums make up the Youpreneur Community. It’ll all help you build your business better! For more info click here!

When I think about creating and getting a new blog post out there into the world, I look at four main areas that need to be covered, pretty much in the same way, every time. Creation, Layout, Promotion and On-Going Marketing.

It’s true, almost the entire process can be delegated to a virtual assistant, but the creation side of things is all done by you. It has to be handled by you – after all, your community / audience is tuning in because of you, your expertise, your voice and what you’re all about – as well as the value that only you can bring to them.

Like most pieces of content that you’ll produce as an online business owner, blog posts are much easier to research, create and design when there’s a system, or process in place. Not to mention how to actually promote a blog post when it’s finalized! So, I thought it might be helpful for you to check out the Process Blueprint below, so that you can take your blogging to the next level.

You can use this workflow as a guide for yourself to follow, or simply hand off to a team member – once you’ve written that content yourself!

blog post process

It’s following processes and systems like the blueprint above that’s enabled me to grow my online brand, reputation and community faster than I ever would have been able to – if I was just knocking things together as and when I felt like it.

It’s this methodic approach to building a business, as well as the focus on surrounding yourself with the right, like-minded people that we’re all about inside of the Youpreneur Community.

If you found this post helpful, I’d love for you to kindly share it with your friends and followers on social media – just click any of the buttons below! Thank you.

The Importance of Bringing Your Community Together in Person

September 1, 2015 by Chris Leave a Comment

Important Note: The ‘Chit-Chat’ video interview clip featured in this post is one of our monthly deliverables at Youpreneur.com. These training videos, along with other exclusive content, as well as our private mastermind forums make up the Youpreneur Community. It’ll all help you build your business better! For more info click here!

One of the best things I’ve done, and you can do, as an entrepreneur that has online businesses (as well as more traditional, brick n mortar ones, too!) is focus on bringing your community together, regularly… in person!

Yes, I mean in ‘real life’. In the same physical location, together.

One of my favorite ways to do this is when I team up with my good friend, Pat Flynn from Smart Passive Income to hold one of our 1-Day Business Breakthrough events.

In this video, which was filmed before our latest live event in San Diego, myself and Pat talk about the importance of taking our communities offline, bringing everything into the real world through live events, and why live events are so successful.

Entrepreneurs can live very lonely lives when it comes to their work, so these meet-ups and events can be a chance to connect.

You get the chance to share experiences (dinner, a drink) or conversations with like-minded people. You can walk away from a live event with something as simple as good advice, to something like an amazing partnership or friendship that can last years (ex. Pat and I, and our families being together – literally seeing our kids grow up together. So cool!

Another reason why live events and the act of bringing your community together are so successful is that when you are the person facilitating the meeting, it elevates you and your brand by creating a ‘culture’ which can help you create even more fandom and that ultimately leads to more spreading of your ideas, wisdom and ultimately, your brand and business.

It’s this approach to community and business building, as well as the focus on surrounding yourself with the right, like-minded people that we’re all about inside of the Youpreneur Community. Hop over and check it all out – it might turn out to be just what you need to take your business to the next level… and beyond!

If you found this post helpful, I’d love for you to kindly share it with your friends and followers on social media – just click any of the buttons below! Thank you.

The Power of Understanding Your Customers Motivations!

September 1, 2015 by Chris 2 Comments

Important Note: The ‘Tropical Think Tank’ clip featured in this post is one of our deliverables at Youpreneur.com. These live training videos, along with other exclusive content, as well as our private mastermind forums make up the Youpreneur Community. It’ll all help you build your business better! For more info click here!

Back in May 2015 I held the second annual Tropical Think Tank conference in the Philippines. It was a brilliant week full of amazing masterminding, lots of fun and games, and a boat load of business learning.

One speaker who was a real hit with our attendees was Darren Rowse, from Problogger. In this short clip, he urges you to ‘dig deeper’ and beyond just mere demographics. By identifying your audiences needs, problems, desires and fears, you can find out what is meaningful for them and understand how you can help them better.

It’s all about understanding your customers motivations.

He also talks about how the best blogs aim for more than just providing something useful to their readers, they aim to leave a mark on their readers. Darren does a marvellous job of encouraging everyone to identify what their readers are when they arrive on their blogs and more importantly, what they will become when they leave.

We know the power of creating avatars for our online audiences – those people that we ultimately want to market and sell to – but, by creating ‘future avatars’, you gain not only more ideas on content, but you also strengthen your message and how to monetize your blog.

It’s watching world class leaders, such as Darren in action that’ll propel your business growth online. I’ve learned so much from listening to him myself, and I know I’ll continue to do so – he’s THAT good!

It’s this never-ending approach to building a business, as well as the focus on surrounding yourself with the right, like-minded people that we’re all about inside of the Youpreneur Community – come check us out.

If you found this post helpful, I’d love for you to kindly share it with your friends and followers on social media – just click any of the buttons below! Thank you.

5 Quick Ways to Develop Successful Relationships

August 9, 2015 by Chris Leave a Comment

develop-relationships

In my 24-years in the business world – the last 12-years of which have been as an entrepreneur, I’ve come to the conclusion that one of the key factors that separate the struggling from the uber successful, is the ability to create, cultivate and develop successful relationships.

As much as we enjoy hearing about the ‘self-made’ man or woman, the reality of things is that collaboration and connection will always play a role in our success. Bottom line, without others, dreams remain dreams.

And the same goes for you.

That means whatever you’re pursuing, whatever you’re wanting, whatever’s keeping you awake at night because you just can’t stop dreaming about it… you’re going to need to enlist the help of others to get it.

However, before you begin making a list of everyone you plan on recruiting to help and what you need from them, I suggest reading the rest of this post first!

Here are five ways the uber successful build lasting, profitable relationships.

1. Have a Long-Term Mindset

This may sound a bit counterintuitive, especially for new entrepreneurs who feel a strong sense of urgency, but having a long-term perspective with your relationships will set you up for future success.

This means:

  • Don’t change who you are to please someone. True relationships are built upon honesty and integrity (you know, all that good stuff our Mum’s taught us!).
  • Accept the fact that relationships go through seasons and evolve. This means accepting that sometimes you’ll be close, and other times you’ll find yourselves not speaking to each other for weeks, or even months. But the best relationships which stand the test of time are those that are able to pick up right where they left off (which means no getting butt-hurt if someone doesn’t get back to you).
  • Value your current relationships. It’s easy to take our current relationships for granted and always be about cultivating new ones, but you’ll find that successful people have deep relationships that have been cultivated over years of mutual investment.

Simply put, remind yourself this is LIFE – and the relationships you build will be with you for a long, long time.

2. Put a Premium on Developing Yourself

As you build your network never forget that YOU are also part of someone’s network too.

So with that in mind:

  • What value do you bring to your network?
  • Have you made a choice to continually grow?
  • Are you trying to take more than your give?

Successful people like to be around successful people.  That means if you plan on finding yourself inside one of these social circles it’s important to have something of value to contribute.

Just look at any Instagram feed of a celebrity, or successful entrepreneur and you’ll see their comments filled with people who are trying to get something from them (such as an endorsement, a partnership or free consulting / coaching). And do you think this works? Of course not!

Now think about this – that same celebrity, or entrepreneur goes to work everyday and collaborates with other people who have developed their skills – and provide something of value.

And let’s face it, developing skills takes time – it’s not easy, but it’s a surefire way to finding yourself in the company of success.

YOU-BANNER

3. Seek to Give, More Than You Receive

If you’ve spent any time following entrepreneurs online then you’ve probably stumbled across my good friend, Lewis Howes, host of the wildly popular School of Greatness podcast.

What you may not know however, is that Lewis began his rise to entrepreneurial success by choosing to host an enormous amount of networking events. His mindset was that if he could help connect others, and shake as many hands as possible his life would be enriched.

But what’s important to note is that he began from a place of giving. Lewis was not concerned about profiting from these events, or seeing what others could do for him.  He simply wanted to be a connector of people.

Let’s not forget, the path of entrepreneurship is built upon the economical concept of providing value to your customers and prospective customers – like I do every time I broadcast on Periscope.

Think of it simply solving a problem. And what’s great is that it also applies to relationships, too.

4. Develop a P2P Mindset

“I speak to everyone in the same way, whether he is the garbage man,
or the president of the university.” – Albert Einstein

People are People.

  • They are not ‘followers’.
  • They are not stats.
  • They are not open-rates.
  • They are not subscribers.
  • They are not staff (aka ‘butts in seats’).

They are people.

Yes, they can be represented by the terms listed above, but if you approach your relationship building from a more intimate philosophy, or as I call it, the People-2-People (P2P) mindset, you’ll find yourself building more meaningful and lasting relationships.

That means:

  • Never underestimate the value of a sincere “Thank You”, or “I’m Sorry” to your clients, guests or members.
  • Always thank your staff for what they do. The verbal affirmation is just as important as compensation – something I go into in great detail throughout the pages of Virtual Freedom.
  • Remembering the special moments of someone’s life with a simple phone call, or card – yes,those things you write on! 🙂

In the business of building relationships, it’s truly the little things that make the biggest difference.

So don’t forget to be a P2P entrepreneur.

5, Be Intentional with Your Actions

Nothing great happens by accident. It’s always intentional. Always.

Despite having a jammed packed schedule, I’ve always made it a priority to connect with my network and staff on a personal level. This can be as simple as an email thanking a member of my team for helping to wrap a project ahead of deadline, or as detailed as having a baby shower gift sent to someone in my network.

Either way, it’s intentional – which means planned and executed.

And thanks to today’s online tools it’s much easier to do this type of thing than you probably think.

Here’s a few ways you can be intentional about your relationship building:

  • Identify the top three people in your network and brainstorm ways on how you can deliver huge value to them. Keep in mind the most important point here is something THEY value.
  • Always acknowledge the life events of your network. This includes marriages, new additions to the family, career advancements and anything else of importance that may show up in your Facebook, or Twitter newsfeed.
  • Let’s think more ‘real-world’. Use your lunch, or breakfast time as an opportunity to connect with someone, by having them join your for a meal. It’s a great way to catch up while also taking a break from your workday.
  • Attend a seminar, or conference you wouldn’t normally go to. This will place you in a different context and force you to develop your social skills, and as a result, new relationships.
  • Set aside time each week to call a few people from your network, for the simple goal of just checking in to see how they’re doing.

So, there you have it. Five ways that you can focus in on to help develop successful relationships that matter.

Quite amazing at how much sheer common sense is included, isn’t it? This is my point, and the reason why I felt compelled to pen this blog post this morning when I woke up.

People have started to pick-up sloppy habits when it comes to developing the right type of friendships. They’ve started to take people way too much for granted – and as a result, get confused when those that they thought were their ‘friend’ let them down in one way or another.

Don’t let that happen to you. Be the person that enjoys your relationships and growing them – not just ‘using them’ for your own advantage.

If you enjoyed this post, I’d love to hear what you thought of it on Twitter, or my Facebook Page. I’d also be equally thankful if you felt like sharing it with the people you know, love and trust!

7 Email Hacks That’ll Turn You Into an Insanely Productive Entrepreneur [Infographic]

June 16, 2015 by Chris Leave a Comment

Let’s face it, there isn’t an entrepreneur on this green earth of ours that wouldn’t want to cut down the time they have to spend managing their email on a daily basis.

It’s a subject that I’ve blogged about countless times, as well as covered on the podcast, too. Yet, for some reason so many ‘productive entrepreneurs’ continue to be bogged down by the never ending abuse that their inboxes battle with – and not all that productive in the process!

Nowadays, email has become the go-to source of communication. Some of us have learned to handle it in ways that doesn’t stun our productivity, some haven’t.

To help in the struggle, I decided to put together this infographic with my top tips and hacks to help you manage the inbox madness and become an insanely productive entrepreneur in the process.

If you enjoy it, please consider sharing it with your other business buddies!

EMAILHACKS

What do you think? Grab any new tips?

Again, email is a tool – it’s not something that should control your day.

Keep that in mind, practice some of these hacks and I promise you’ll be spending more time on the things that really matter, both business and personal related. Being a productive entrepreneur is one thing – but, being a productive father, mother, husband, wife, mentor, coach, boss… whatever… is even better!

If you liked this post, please reach out to me on Twitter and let me know!

I’d love to hear from you.

The Solopreneurs Guide to a Productive Home Office [Infographic]

January 19, 2015 by Chris 52 Comments

NOTE: Check out this post for more game-changing tips on becoming hyper productive as an entrepreneur working from home!

Working from home is awesome. I spend approximately 90% of my ‘work time’ in my home office, visiting my team at our company HQ just once per week for just a couple of hours. But, for some it’s a struggle.

However, making sure that your work space at home is as productive as possible is sometimes all that’s needed to give you that business boost and you’ll be pumping out great work in no time!

Whether you’re running a small online business, building your brand through blogging and podcasting, or setting up and managing brick ‘n mortar businesses from a distance – the benefits are endless in my mind, but here are just a few reasons why I believe every solopreneur should be focused on working from one spot, at home, instead of darting around from one coffee shop to another co-working space and everything in between:

  • You can spend more time with family.
  • It’s a quieter, calmer atmosphere.
  • You’ll completely eliminate commuting.
  • Less distractions throughout the day.
  • More focus on our work / life balance goals.

I had my Graphic VA create this infographic to explain a few strategies that I used when designing and creating my own home office, so that you can potentially use them for yourself.

Solopreneur Productive Home OfficeClick HERE to Download Full Resolution Image

Pretty cool, huh?! All I need to do now is get that goldfish… and the cat!

Along with the standing desk (which is absolutely essential to your on-going entrepreneurial health in my mind) there are a couple of points I’d like to elaborate on are the boundaries and playlist / music.

Setting Proper Boundaries

I can’t stress this enough. When I’m at home in my office working – that’s exactly what I’m doing… working. My family knows it. Especially my 6-year old boy, Charlie. There’s nothing more he’d love to do than spoil my work zone with some good old-fashioned Lego playtime.

Now, don’t get me wrong… I love a good Lego session as much as the next man – but, there’s a time for building spaceships and cool battle squadrons… and when I’m supposed to be building my business, it isn’t that time!

Having a solid working schedule in place will put you on the right path when it comes to working from home with family around. For example, I work between 12noon and 5pm, Monday to Thursday – I do this currently (it’ll change in a few months when my boy graduates from Kindergarten to Primary) because it’s when my youngest is at school. It allows me time to truly focus. My wife, Erz who runs the business with me will sometimes be in the office with me, sometimes she’ll work from our living room – whatever ‘catches her fancy’ (a very intricate decision making situation that I don’t get involved with!).

If I have any calls I need to do to the USA, I do so in the evening, after 9pm my time, which is when Charlie is wrapped up in bed. At all other times, if I am on the odd occasion in the office at home, it’s okay to disturb me. That’s our guidelines in the house and they work brilliantly.

Using Music Proactively

One thing that I’ve done for years and years while working, is play music.

I don’t play anything with words, however, as it distracts me. I’ve tried everything from jazz, to classical – but, my go-to genre of sounds for the last few years has been ambient music. I have several playlists set-up in iTunes, and if I ever want something different I’ll pop over to Focus @ Will and give that a stab.

Having music in the background seems to spur me on. It just allows me to truly focus on what tasks I’m supposed to be working on, almost controlling my mind, to a certain degree. It’s strange and I can’t really describe it, but it just works – try it.

Why You Need to be Injecting Humor Into Your Message

December 1, 2014 by Chris 12 Comments

This is a dual video / written blog post. The message in both is roughly the same. Pick which medium you like the most, and consume. 

The importance of inserting humor into our online content every now and then is important, for a number of reasons.

Regardless of what type of online content you’re creating; whether it be blog post, or podcast, or video – or perhaps just content that’s being published solely on your social media platforms; injecting humor from time to time can be the difference between people sharing a piece of content, or not.

I do it on my podcast. On stage. In my book. Here, on the blog.

Consuming & Sharing

Obviously, when we create content for our audience, we want them to go ahead and consume that content. Regardless if it’s for inspiration purposes, or educational – or perhaps just for a bit of entertainment, whatever the case maybe.

However, the real secret in getting and growing an audience online is ultimately not only having your audience consume that content, but then going ahead and sharing it with the people that they know online.

Even if you’re not a super funny person, I’m sure you’ve said things in a certain way before in the past with the people that you know, love and trust… that has made them laugh.

If you’ve done that, you can probably do it with your audience as well.

Think about it, your audience is following you for a specific reason, a specific solution to a problem, or maybe just for your personality. Regardless, they’re following you.

Be you.

Become Somebody’s Favorite!

As my friend, Jay Baer said in our recent podcast chat – you want to be somebody’s favorite.

Or more optimistically, you want to become the favorite to a whole lot of somebody’s.

So, go ahead and inject a little bit of humor every now and then into your content – your audience will love you for it.

The Easy-to-Follow Guide to Building an Online Brand

November 5, 2013 by Chris 91 Comments

building an online brand

Nowadays more than ever before, being a successful business owner is about making sure that your company name, identity, brand and even your personal brand (if you want to make it part of the attraction of doing business with you) can be found in every nook and cranny online.

Just over 4-years ago I launched this blog.

It wasn’t my first blog, but it was my first real step into personal branding. I knew and appreciated that a personal brand is something thats needed in today’s market, and did spend a bit of time on building my online brand throughout the few years prior, but never really focused on truly building my own unique brand online.

Since then I’ve landed opportunities for myself in the speaking industry, consulted and coached many amazing entrepreneurs, landed a book deal, started my third company and spent more than enough time replying to over 60,000 Twitter followers, 18,000 Facebook fans and an average of 120,000 readers to this blog every month, not to mention enjoying 300,000+ downloads to my podcast.

And, I have to say – I freakin’ love it all..!!!

…

READ POST

101 Tasks to Outsource to Virtual Staff to Grow Your Business!

August 5, 2013 by Chris 174 Comments

101-TASKS-DELEGATE-VIRTUAL-STAFF

One of the biggest misconceptions of working with virtual staff is that one employee can do everything for you. I call this the ‘Super VA Myth’, and I’ve busted it over and over again! It’s just not possible. Not in the real world, and not in the virtual world.

In order to effectively use virtual assistants to grow your business, you need to hire for the role, not the task. Something that I say all the time.

That means building a team. A team that will work together to achieve what you’re aiming for as a business owner.

It’s with this in mind that I decided to put together this list of tasks that you can outsource to virtual staff to grow your business more effectively. You’ll see that I’ve broken it down into the following roles:

  1. General Virtual Assistant (GVA)
  2. Audio / Video Editor
  3. Content Writer
  4. SEO / Web Marketer
  5. Graphic / Web Designer
  6. Web Developer

…

READ POST

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