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How to Successfully Create and Market an Online Course with Amy Porterfield

Online course Queen, Amy Porterfield joins me to discuss how to successfully create and market an online course! Amy shares why she believes online courses can become a valuable asset when it comes to building your personal brand. She also breaks down her four-step method for creating online courses, the different marketing strategies to promote it, her thoughts on premium pricing and how to launch your course through webinars.

Essential Learning Points From This Video

  • Amy talks about where to start when it comes to creating online courses
  • Why you need to validate your audience before taking any steps to creating a product
  • Amy shares her pointers for coming up with a pricing strategy
  • What kind of content a bonus be focused around
  • The 'lifetime guarantee', how it can be tricky for a lot of entrepreneurs and how you can manage it

Click here for more information about the Youpreneur Incubator online coaching platform and how to become part of this group of high achieving, action-taking entrepreneurs, when we open the doors for a brand new intake of clients soon!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful!

If you enjoyed this video, please consider subscribing to my YouTube channel where I regularly post tips, strategies, random musings and ‘behind the scenes’ vlogs and more!

How to Develop a Profitable Speaking Career with Pete Vargas

Founder of Advance Your Reach™, Pete Vargas joins me to talk about how you can strategically takes stages to build your business, what you can do to become a better speaker and the different business models when it comes to developing a speaking career!

Essential Learning Points From This Video

  • Why Pete doesn't believe in the "road warrior" mentality of being a speaker
  • Pete talks about the five different types of stages out there and why the free stage is his favorite
  • How you can book more shows using the 1-2 punch method
  • The eight different digital and offline stages
  • How you can improve your own speaking skills

Click here for more information about the Youpreneur Incubator online coaching platform and how to become part of this group of high achieving, action-taking entrepreneurs, when we open the doors for a brand new intake of clients soon!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful!

If you enjoyed this video, please consider subscribing to my YouTube channel where I regularly post tips, strategies, random musings and ‘behind the scenes’ vlogs and more!

Morning Routines and YouTube Growth with Amy Landino

In this video, I’m joined by Amy Landino to chat about morning routines and YouTube growth. We deep dive into Amy’s top tips for breathing new life into your YouTube channel, her book Good Morning, Good Life and how creating a morning routine has played a significant role in her brand and business.

Essential Learning Points From This Video

  • The 3 M’s that Amy built her morning routine on
  • Amy shares her keyword strategy: how to find them and use them
  • Why thumbnails and the first 48 hours after uploading your videos are critical to your YouTube strategy
  • Amy shares her own approach for engaging with her audience on Instagram

Click here for more information about my Youpreneur Incubator online coaching platform and how being part of this group in 2022 will help you achieve your best year ever!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s video, please share it by using the social media buttons you see on the player at the top of this page and don’t forget to subscribe to my YouTube channel for more videos like this.

How to Build a Successful Brand with Gary Vaynerchuk

In this video, I’m joined by my good friend, Gary Vaynerchuk where we deep dive on how to build an extremely successful brand in the 21st century! We discussed everything from monetization strategies, Gary’s take on how he’s built his personal brand and SO MUCH MORE!

Essential Learning Points From This Video

  • Gary talks about where he thinks Youpreneurs are now in today's market and what they should be focusing on
  • What Gary thinks about comments that say he's going to burn out
  • What is one of the biggest differences in the personal brand space between the people at the top of the tier and people in the middle tier
  • Gary talks about a tactical mind-set when it comes to business success
  • Why you need to use the long-term approach when it comes to your brand and monetization

Click here for more information about my Youpreneur Incubator online coaching platform and how being part of this group in 2022 will help you achieve your best year ever!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s video, please share it by using the social media buttons you see on the player at the top of this page and don’t forget to subscribe to my YouTube channel for more videos like this.

Finish Up the Year Strong – 3 Things to Do Now!

We have six weeks left in the year, and I have never been more excited about a six week period than I am about the next six weeks! Yes, we have Christmas and New Year and all that fun stuff to come our way, but honestly I’m teaching all of my coaching clients right now that put their foot down on the gas, more than ever before in this year. 

I just wrapped up a training session with some of my Youpreneur Incubator coaching clients, and I was reminding them of three things that they absolutely must keep doing between now and the end of the year, and as I do with all of our coaching sessions I was recording it. However, I believe that the message behind this should be heard by everybody right now, particularly those of us who are building businesses based around our expertise and our personal brands. 

Here are the big three things that everybody should be doing, that many people will not be doing between now and the end of the year!

#1 Don't Stop Marketing

Many people are going to hit that pause button and you do not want to stop your marketing, you’re going to keep crushing! Keep emailing, keep selling, keep posting, keep launching everything that you’ve got plans to do, make sure that you go ahead and actually do it – push through with it. Many people that I’m working with are doing this, and I know that you can do it too. 

#2 Carry on Providing Value

Secondly, over the Christmas and New Year period, carry on providing value. Carry on showing up with your podcast, carry on showing up with your videos, carry on showing up with the weekly digest newsletters and things like that, keep providing value because many people in your industry will stop! You don’t want to do that, you don’t want to lose that ground, so keep providing that value. 

#3 Don't Forget About Q1

Lastly, don’t forget about quarter one of next year. You don’t want to come back from this break and you’re two weeks into January and you’re still trying to figure out what you want to do for that first quarter of the year. Don’t let that happen. Spend some time to sit down and actually start planning out that first quarter of next year and if you do that, there’s no doubt in my mind that it’s going to mean that you hit the ground running and you’re really springboarding yourself towards that success finish line going into next year!

There you go! Three quick tips that can ultimately make sure that you have a very, very strong finish to the year. Remember this, way too many of your competitors are going to take their foot off that gas pedal in the next four to six weeks or so. I’ve seen that happen over and over and over again, as you probably have yourself. 

My advice to you is don’t follow them, put your foot down on the gas, push harder, not in a sleazy way, but push harder, have more energy and positivity and close out this year strong. Six weeks left, we can still make 2020 count more than ever before. 

Essential Learning Points From This Video

  • Continue marketing even when as we come towards the end of the year
  • Carry on showing up for your audience during the Christmas period
  • Make sure you plan the first quarter of next year before the year is up
  • A lot of your competitors will take their foot off the gas, make sure you carry on pushing!

Click here for more information about my Youpreneur Incubator coaching and mastermind program and how being part of this group in 2021 will help you achieve your best year ever!

Thanks for watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s video, please share it by using the social media buttons you see on the player at the top of this page and don’t forget to subscribe to my YouTube channel for more videos like this.

How to MAKE MONEY by Being… YOU! (Sounds Simple… Because It Is!)

So you’ve built up an incredible career:  you’ve put in the time, the energy, the effort, the hours required to become somewhat of an expert in one particular niche or industry and now it’s time to actually start monetizing that expertise, and that experience. 

Well, if that’s the case, then listen up! In this video, I outline five different ways you can make money utilizing your expertise and experience, your personality – the things that make you uniquely… well, YOU!

Essential Learning Points From This Video

  • Nobody ever said building a profitable business was easy, but it's possible to make it easier on yourself by simply doing what comes naturally... BEING YOU.
  • People are willing to pay for access to your experience and expertise.
  • Always remember to charge what you're worth and make sure you deliver incredible value.
  • Not all monetization strategies offer a quick return. In some cases you need to play the long-game.
  • It’s better to start small and scale than never start at all.
  • If you want to get recurring, predictive income every month you need to show up every month so bear in mind that’s not a tactic everyone will want to implement.

Click here for more information about the Youpreneur Incubator online coaching platform and how to become part of this group of high achieving, action-taking entrepreneurs, when we open the doors for a brand new intake of clients soon!

Thanks for Watching

There are a lot of videos you could be tuning into today, but you chose mine, and I’m grateful!

If you enjoyed this video, please consider subscribing to my YouTube channel where I regularly post tips, strategies, random musings and ‘behind the scenes’ vlogs and more!

The Super Easy 6-Step Email Marketing Funnel [Infographic]

IMPORTANT: If you’ve not started with your email marketing yet, I strongly suggest you get setup with Convertkit. It’s the service I use. It’s brilliantly priced, the support is incredible and the company is a cool one to be teaming up with to help grow your business – in a nutshell, they just ‘get it’. Plus, use my special link and you’ll get an entire month for FREE!

Building out an email marketing funnel can be one of the trickier aspects of growing a successful online business.

Many ‘new’ online entrepreneurs (if you’re like many of my readers, you might not be new to running a business – but, perhaps could just be getting started on building your online offering!) struggle with this subject, but it needn’t be a stressful activity to get to grips with.

Unfortunately many don’t see it that way, with some being downright intimidated by the idea – leading them to constantly put it off, or even worse – to simply imitate someone else’s marketing structure / sequence. I’ve talked about the importance of being original before – so won’t be ranting on that today!

Developing and growing your email list should always be the number one priority when building your business online. However, in order for your email marketing funnel to make an impact on your audience, you need to take a more strategic and personalized approach.

If you haven’t gotten started on building your own email marketing funnel, here are six quick steps to help you make sure that you are on your way to growing that email list the right way, for the right reasons – and most importantly… at the same time as helping the right people!

file-page1 4

To further support this infographic, I strongly suggest you listen in on Episode 118 of Youpreneur.FM, where I chat with Greg Hickman on the in’s and out’s of funnel creation and building.

Greg and I got into a lot of great detail on this subject, and he laid down an incredible step by step guide that you can ‘borrow’ yourself, to get started on either building your email marketing funnel from scratch, or simply refining the one that is already alive and kicking!

Focus in on this side of your online business, and you won’t go wrong.

Did this infographic help you? If so, please consider sharing it and be sure to tweet me and let me know your biggest takeaway! Alternatively, pop over to Facebook and say ‘Hi!’ there.

What Exactly IS Your Brand? Here’s the Answer!

your-brand-not-aroundClick HERE to Tweet this Value Bomb!

As an entrepreneur, making it a priority to build my own personal brand has quite frankly turned out to be the best business move I’ve made in my entire career – and I don’t say that lightly, believe me. It’s brought about more opportunities than I could shake a stick at, and helped me grow my businesses bigger than I ever thought possible in the process.

Building your Brand is SMART because it:

  • Creates awareness of what we, as entrepreneurs stand for.
  • Gives us opportunities to become liked and followed consistently.
  • Elevates our credibility, because we embrace being ‘out there’ for the world to find.
  • Allows us to gain trust – which ultimately leads to more business!

Over the last few months I’ve talked a fair amount on the subject of personal branding, as well as the importance of building a brand online on a number of occasions – all of the content has been very well received and I’ve got lots of positive emails and tweets on the subject for the readers of this blog.

What I’ve Experienced Thanks to My Personal Brand

Here are a handful of amazing things that have happened to me, as a result of consciously building my own brand a few years ago:

  • I’ve become the number one go-to source in my industry.
  • I’ve been featured, countless times, in Entrepreneur Magazine.
  • I’ve been featured by Inc.com, Forbes.com, Huffington Post, Success Magazine and other press outlets.
  • I’ve launched and catapulted a speaking career.
  • I’ve landed a traditional book deal (which has since become a bestseller!)
  • I’ve netted a large social media and blog following.
  • I’ve grown an active mailing list of well over 50,000 subscribers.

If all that wasn’t enough, like I said, I’ve also been able to grow my three businesses to a level I never would have imagined, with over 400 full-time employees working for me, and clients from all around the world.

10 Quick Tips to Branding Building Brilliance

  • #1) Have a Unique Blog Design – Don’t copy anyone. Create something new looking, and stand out. People want to do business with innovators.
  • #2) Get a Proper Logo Designed – Cheap (home-made) logos always look bad. Invest in a good one, use a service like 99designs.com.
  • #3) Think About Creating a Tagline – You don’t ‘need’ it, but it might help get your message across quickly, especially in a crowded niche.
  • #4) Create an ‘About Me’ Page – Tell people about who you are, and most importantly how you will help them. Think about things properly and then do it. Check mine out here, too.
  • #5) Add Links to your Social Media Channels – Facebook, Twitter, Google+ – take the conversation off your blog.
  • #6) Publish a Podcast – The ability to literally be inserted into someones earbuds is untouched online today. It’s a medium that everyone loves.
  • #7) Publish Online Video via YouTube – YouTube is just like another search engine. Provide it some good content and people will find you.
  • #8) Create Unique, Compelling Content – Listen to your audience, they will help you solve problems and answer questions for them.
  • #9) Have a Unique Free (Opt-In) Offer – Work hard on building something you could charge $100 for, then give it away to build your email list!
  • #10) Be Yourself – Always. People can read right through the ‘Online BS’. So, be you. People want to do business with other people.

Build your brand, people. Build your brand.

If you enjoyed this post, please let me know on my Facebook page or via Twitter. And… if you have some likeminded friends, I’d love for you to share it with them. Thank you!

Why Doesn’t Anyone Ever Ask Me This Question?

ask-me-this-question

IMPORTANT NOTE: I will soon be launching my brand new weekly YouTube show, #DuckerZone. If you’d like to pick my brains on anything, this is going to become the number one way of doing so – plus, you’ll get a mention on the show, too! Just ask your question on social media using the hashtag #DuckerZone to have it considered for inclusion. Thanks!

Anyone who’s been around here for awhile knows one thing about me: I’m a serial entrepreneur. I’ve started five businesses in 12-years (two have been complete flops!), my companies do business with partners in 12 countries on 4 continents, and I’ve been to 12 cities this year alone for various engagements and events.

Some would say I like to move around a bit.

When I share numbers like that, it’s not to impress you, believe me. It took me a long time to learn what works and what doesn’t in my business, and I’m still learning! So any context at the outset here is just that: context. And numbers like that often lead to a lot of questions. People want to know the details. What marketing works best for me? Why did I decide to build a personal brand? How do I structure my work day? What do I do to stay so productive?

I enjoy answering these kinds of questions at conferences, networking events, and online from the members of my Youpreneur community. I LOVE sharing what I know so that we can all learn from each other and build businesses that we’re proud of.

But let’s pretend we’re meeting for the first time. If you really want to make me think, and if you really want some insight that is going to be immediately applicable to YOUR business, you’re not going to ask me any of the above questions. Those “juicy” details might be hard to resist, I know, but let’s get real here. You have a business to run.

You need value bombs!

So, instead, you’re going to ask just one obscure question the first time you meet me (or any serial entrepreneur).

I want you to ask me this question:

How Do You Keep the Momentum Going?

And here’s my answer: Middle school science class.

What, not helpful?! Fine. I knew you were going to make me think. Let’s dive a bit deeper.

Seventh-grade science class (also known as kindergarten these days) taught us all Newton’s law of inertia: an object in motion tends to stay in motion.

This law applies to science experiments in the lab, to giant boulders rolling toward Indiana Jones (that whip action, tho!), and to all serial entrepreneurs in the real world. I’m an entrepreneur because I woke up one morning and decided I didn’t want to answer to a boss anymore. But I’m a serial entrepreneur because once I took the first terrifying step, it just made sense (financially and otherwise) to keep going.

If we follow Newton’s law to its logical conclusion, I’m probably going to keep moving on this entrepreneurial path now. Who knows where it will lead, but it would take what Newton called “an unbalanced force” to change my course now.

And the same is true for you.

Once you get started, physics is on your side to keep you moving!

I don’t know what the first step will be for you. Honestly, it doesn’t really matter what it is, as long as it’s something.

Maybe it’s submitting your resignation. Maybe it’s launching your first course. Maybe it’s hiring your first virtual assistant so you can reclaim some valuable hours in the day. (Who says you can’t buy time?!) Seriously, the actual step itself doesn’t matter. What matters is that you take it.

But how?

The Flip Side of Momentum

Back to Newton for just a sec. His rule of inertia has a dark side, too: an object (or entrepreneur) at rest tends to stay at rest. I learned this one the hard way back in 2012 when, after almost 7 years of sitting still at a desk for 16 hours straight every day on average, I woke up one morning and literally could not get out of bed. I’d been so “at rest” for so long that I needed hugely invasive medical intervention to get back in motion.

Back surgery was my only option—it was the “unbalanced force” that finally kicked me out of my office chair, into a stand-up desk arrangement, and finally, happily, into a healthier work-life balance.

I do not recommend that particular path, kids.

Whether you’re sitting too long, working too many hours, or not working at all, Newton sees no difference: you’re an object at rest. And unless an unbalanced force shows up to shake things up a bit, chances are damn good that nothing is going to change.

What will that unbalanced force look like for you? Again, I don’t know. You probably don’t, either. Money problems, family problems, health problems? I sure hope it doesn’t look like a blown L5-S1 disc in your lower back.

Today, if there are no boulders on your immediate horizon, you might think you’re doing okay. You’re content. Doing “well enough.” You’re keeping calm and carrying on. Things could be better, but you’re not sure how.

From that perspective, there are two ways of looking at the future: you could wait here, “at rest,” until a boulder shows up … or you could do a little shapeshifting exercise.

Avert your Isaac, Newton! If anyone can bend the laws of physics, it’s an entrepreneur.

Become Your Own Unbalanced Force

If you’d rather not sit around waiting for an unbalanced force to act upon you, I have good news for you: you don’t have to! You can be the boulder that rolls over your own limitations and chooses a new path for yourself.

You can decide today—right now, even!—that you’ve had enough of…

  • Inaction
  • Fear
  • Overworking
  • The rat race
  • Poor health
  • Entrepreneurial burnout

You can decide that instead of being the object that is acted upon, you’re the object doing the acting. You’re the one in control of where you end up in life and business.

YOU get to decide.

Be Bold. Be Bolder. Be a Boulder.

Newton’s law tells you everything you need to know about why you’re stalled and what you need to do to get moving again. We’ve bent the rules a bit to let you be both object and unbalanced force at different times, but again, breaking a few rules is what makes you an entrepreneur in the first place.

Now, the big question to ask yourself is…how am I going to keep the momentum going?

7 ‘Must Listen’ Podcast Episodes for Personal Brand Entrepreneurs

personal brand entrepreneur podcasts

If you’re anything like me, and the majority of the members of our Youpreneur Community, the chances are that you’re an entrepreneur that’s on the go a lot of the time.

Traveling to speak at live events, holding workshops, doing book tours, interviews for press, visiting coaching clients – all that time adds up. Which is fine, it comes with the territory. However, what isn’t fine is if we’re wasting that time by watching movies on the plane, or snoozing in the back of the taxi.

Thanks to the world of podcasts, we can utilize this time to our advantage by tuning into great, free content that’ll help us incrementally move the needle, when it comes to our personal brand and business growth.

With this in mind, I decided to put together this quick list of seven of the best episodes of Youpreneur.FM, along with highlighting what you can expect to gain from tuning into them, on your next trip! Enjoy.

1. The Business of YOU: Why Building Your Brand is Paramount to Success

When it comes to creating a business with long-term in mind, there’s nothing better than focusing on building it around you, your experiences and how you can best serve your clients and community. This episode is the perfect overview of the ‘no competition economy’, as I like to call it – LISTEN NOW!

2. How to Build Your First ‘Real’ Email Marketing Funnel

This is so important, that I feel like we should discuss it on every episode! My good friend, Greg Hickman (who personally manages a lot of my marketing online) joins me to break down exactly, step-by-step how we can grow a high converting email marketing funnel – LISTEN NOW!

3. How to Convert Your Podcast Listeners into Email Subscribers (and Paying Customers!)

One of the easiest ways to build a brand online is to start your own podcast. However, getting listeners is just the beginning. In this episode with Tim Paige we deep dive into strategies (a lot of ’em!) that’ll take your listeners on a zero-friction journey to become email subscribers – LISTEN NOW!

4. How to Launch and Grow a Membership Site

In this episode I sit down with bestselling author, Robbie Kellman Baxter to discuss the ‘membership economy’ and why, exactly, all personal brand entrepreneurs should be considering building a membership driven business, in order to bring insane value to those that follow them – LISTEN NOW!

5. How to Build Your Brand on Facebook and Beyond

This is a real goodie. In this episode I’m joined by Kimra Luna, who grew a massive following on Facebook in a very short space of time, and is now making well over seven figures, as a result. She drops some great strategies, you need to take note of – LISTEN NOW!

6. Top Tips on Understanding and Navigating the Branding Landscape

Here I’m joined by branding expert Karen Hardie and we talk all about the differences between big brand names and those building businesses around their personal brands. It’s a real eye-opener of an episode, with lots of insights from this seasoned professional – LISTEN NOW!

7. How to Avoid Entrepreneurial Burnout When Building a Personal Brand

Nothing, and I do mean NOTHING… is more important than taking care of ourselves as we focus on building our brand focused business. The problem is we routinely forget that fact, and here I discuss how we can re-focus and avoid hitting burnout – LISTEN NOW!

‘Listening’ is Just The Beginning!

Now, I will say that in the past I’ve been guilty of sitting down and listening to a podcast episode, expecting to learn lots – actually do so… and then doing nothing about it!

Not anymore, I assure you. 

As a personal brand entrepreneur myself, I’ve now started taking instant action on what I learn from my podcast consumption time – be it by actually doing something myself, making really in-depth notes and saving them (along with calendar alerts) to act on in the new future, or perhaps by delegating something to one of my virtual staff. Either way – I take action.

That’s what YOU need to do, too – it moves the needle. It gets things happening… and that’s the difference between us truly GROWING our brands and businesses and not. So, promise me you’ll take some action after you tune into some of the shows above, okay?!

What did you think of this post? I’d love to hear from you. Please drop me a tweet, or a quick message on my Facebook Page! And, as always, if you know of someone that might benefit from seeing this, please do share it with them, I’d appreciate it.

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